Master the Media Workshop

TNR are the broadcast PR and content specialists at PA. We help brands and agencies connect and engage with the hearts and minds of audiences through strategy, creative and editorial content, production and distribution.PA is the UK's news agency and leading provider of multimedia content and services, delivering a continuous feed of content (including copy, images, video and data) into every newsroom around the country.

<H2>Master the Media Workshop</H2>
<H2>Learn from Journalist Media Trainers at the Press Association</H2>
If you or your team need to acquire essential media interview skills but with a limited budget, then this workshop is for you. Learn how to make the most of your encounters with journalists and get your message across in media interviews.
 
Who should attend?
Spokespeople Press Officers &amp; communications professionals 
 
The tutors
Our specialist Journalist Media Trainers are working journalists who have covered every kind of story for national and international news organisations, including the BBC, ITN, Al Jazeera, News International and many others. 
 
How long is the workshop?
The workshop runs from 9.30am to 3.30pm at the Press Association in Central London. There are ten places on each workshop but larger groups can be accommodated, if required. 
 
What does the workshop cover?
It combines theory and practical elements, including an on-camera TV interview and critique, so that delegates leave the course with the essential skills for performing confidently in media interviews.
 
Agenda: 
09:20 Delegates arrive
09:30 Tea, coffee. Welcome &amp; course introduction
09:40 Working Effectively with the Media 
<UL>
<LI>How journalists think and what they want</LI>
<LI>Responding to journalists’ enquiries</LI>
<LI>Deadlines</LI>
<LI>On/off the record</LI>
<LI>How print and broadcast interviews differ; top tips</LI>
<LI>Impact of social media; top tips</LI>
</UL>
10:30 Key messages – the ‘PEP’ technique
10:45 Exercise 1: Craft three key messages
11:15 How to prepare for a media interview 
<UL>
<LI>Finding the story</LI>
<LI>Your ideal headline</LI>
<LI>Changing your mindset from reactive to proactive</LI>
<LI>Anticipating curveballs</LI>
</UL>
11:45 Handling tricky questions – the ‘Bridging’ technique
12:15 PEP &amp; Bridging in action - real world examples
13:00 Break for lunch
14:00 Top tips for improving voice and on-screen appearance
14:15 Exercise 2: on-camera TV interview (+ immediate feedback)
15:15 Final Q&A
15:30 Course ends
 
How much is the workshop?
Per delegate: £295 + VAT and booking fee  Private workshop for more than 10 delegates priced accordingly
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The Press Association

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Master the Media Workshop

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