£374.06

Master the Media Workshop

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The Press Association

292 Vauxhall Bridge Road

London

SW1V 1AE

United Kingdom

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Master the Media Workshop

Learn from Journalist Media Trainers at the Press Association

If you or your team need to acquire essential media interview skills but with a limited budget, then this workshop is for you. Learn how to make the most of your encounters with journalists and get your message across in media interviews.


Who should attend?

Spokespeople
Press Officers & communications professionals


The tutors

Our specialist Journalist Media Trainers are working journalists who have covered every kind of story for national and international news organisations, including the BBC, ITN, Al Jazeera, News International and many others.


How long is the workshop?

The workshop runs from 9.30am to 3.30pm at the Press Association in Central London. There are ten places on each workshop but larger groups can be accommodated, if required.


What does the workshop cover?

It combines theory and practical elements, including an on-camera TV interview and critique, so that delegates leave the course with the essential skills for performing confidently in media interviews.


Agenda:

09:20 Delegates arrive

09:30 Tea, coffee. Welcome & course introduction

09:40 Working Effectively with the Media

  • How journalists think and what they want
  • Responding to journalists’ enquiries
  • Deadlines
  • On/off the record
  • How print and broadcast interviews differ; top tips
  • Impact of social media; top tips

10:30 Key messages – the ‘PEP’ technique

10:45 Exercise 1: Craft three key messages

11:15 How to prepare for a media interview

  • Finding the story
  • Your ideal headline
  • Changing your mindset from reactive to proactive
  • Anticipating curveballs

11:45 Handling tricky questions – the ‘Bridging’ technique

12:15 PEP & Bridging in action - real world examples

13:00 Break for lunch

14:00 Top tips for improving voice and on-screen appearance

14:15 Exercise 2: on-camera TV interview (+ immediate feedback)

15:15 Final Q&A

15:30 Course ends


How much is the workshop?

Per delegate: £295 + VAT and booking fee
Private workshop for more than 10 delegates priced accordingly


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Location

The Press Association

292 Vauxhall Bridge Road

London

SW1V 1AE

United Kingdom

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