MasterClass: Designing for LiveOps Success

Steel Media (Publishers of Pocket Gamer)

The PocketGamer.biz MasterClasses are a collection of deep-dive workshop sessions, covering practical game design topics.

This Master Class is about designing games that will grow and engage players through live operations. We will be exploring the fundamental elements that create longevity, growth, and engagement in games regardless of genre or platform. With a focus on design and player experience, we will dive into Retention, Monetisation, and Live Content and lay out how to align your game’s design with best practices in these key areas.The key takeaways people can expect from this session are:<ul><li>Which elements of design will drive retention what which might be getting in the way of retention</li><li>How to create monetisation goals and pillars</li><li>How to evaluate live content plans for sustainability and efficiency</li></ul>

TARGET AUDIENCE: For this MasterClass, we recommend that attendees have a basic understanding of the game development process and lifecycle and game design principles.This class is for designers, product managers, and producers who want their games to grow and thrive for years after launch. This class will be most useful for those working on games that have not yet launched or are very early in their lifecycle but even those working on live titles are likely to take away something useful. The takeaways from this MasterClass are relevant for all game genres and platforms.

Crystin Cox is currently the Director of Live Game Operations for Xbox Game Studios Publishing. Before joining Xbox in 2019 she spent 16 years as a game developer working on large scale, online games with teams at ArenaNet, Nexon, and Disney. Throughout her career, Crystin has focused on game design and direction, monetisation strategy, and LiveOps while also being active in the game developer community as a frequent speaker and writer, she is also the co-host of the podcast The Art of LiveOps.

Part 1: Retention (60 minutes)In this subtopic we will explore how player motivation and engagement loops form the basis of retention and provide a framework for identifying how progression and investment design form your game’s retention potential. Part 2: Monetisation (60 minutes)In this subtopic we will explore how monetisation strategy intersects with game design and player experience then explain how to set up monetisation goals and pillars that will complement your design and support longevity. Part 3: Live Content (60 minutes)In this subtopic we will explore adding and iterating on content while your game is live and provide a framework for understanding the importance and efficiency of different types of content.

Each of the three subtopics listed above will take around an hour, and be broken down into the following format which will include teaching, group work and a chance to feedback and review work:Part 1 : <ul><li>Presentation lecture (20 mins)</li><li>Group activity (20 mins)</li><li>Feedback and review (20 mins)</li></ul>Part 2:<ul><li>Presentation lecture (20 mins)</li><li>Group activity (20 mins)</li><li>Feedback and review (20 mins)</li></ul>Part 3:<ul><li>Presentation lecture (20 mins)</li><li>Group activity (20 mins)</li><li>Feedback and review (20 mins)</li></ul>

<h2>Looking for more deep-dive content?</h2>

This MasterClass is part of a wider series of deep-dive workshop sessions, covering practical game design topics, brought to you by PocketGamer.biz in collaboration with some of the finest minds in the games industry.If you’re interested in attending another MasterClass, you can find more information at <a href="https://www.pocketgamer.biz/masterclass" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">www.pocketgamer.biz/masterclass</a>MULTI-BOOKING DISCOUNT DEALS:<ol><li>3 for 2: Book three MasterClasses for the price of two!</li><li>Corporate discount: a group of six or more from one company can get 30% off if booked together.</li></ol>To arrange any of the bespoke packages above, please email sally.kevan@steelmedia.co.uk for more information.Please note the final ticket price is in £GBP, and may be subject to UK VAT at a rate of 20%. You will be sent a VAT receipt by email along with confirmation of your booking.For all other questions, please contact support@pgconnects.com. Terms and conditions apply

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MasterClass: Designing for LiveOps Success

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MasterClass: Designing for LiveOps Success

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