MasterClass:  Game Economy Design & Optimisation

Steel Media (Publishers of Pocket Gamer)

The PocketGamer.biz MasterClasses are a new series of deep-dive workshop sessions, covering practical game design topics.

Thanks for checking out this PG.biz MasterClass! Sales are ended now and we are looking forward to hosting this online class. If you have any questions or queries please contact the team at masterclass.support@steelmedianetwork.com. You can find out more about the whole range of MasterClasses, and other upcoming events in our games industry series, at PocketGamer.biz. https://www.pocketgamer.biz/events/

This is a self-contained, professional, half-day class, featuring tutorials and breakout groups. It’s delivered by an industry expert, and accessed from your home office.&quot;Game Economy Design and Optimisation&quot;, with Nick Murray, an 11-year veteran of the F2P industryOVERVIEWGame economy is a crucial but often overlooked part of game design, which has a far-reaching impact on retention and monetisation KPIs. By building a robust economy, games can engage users, giving them a more enjoyable experience. Economies define difficulty, player progress and enjoyment!The key takeaways people can expect from this session are:-<ul><li>Why game economy design is so critical and plays a key role in defining the success of a game and its KPIs</li><li>The steps to design a strong economy, avoiding pitfalls and following best practices to drive significant retention and monetisation improvement</li><li>How to balance a game post-launch, which data is required to do so and how to not upset your community while doing it</li><li>How to boost the value of monetisable game content and ensure that money isn’t left on the table</li></ul>

Nick Murray, an 11-year veteran of the F2P industry (former Rovio, Ubisoft, Aeria Games, GREE) will share methods and clear plans on how to think about economy creation, post-launch economy optimisation and overcoming the challenges in creating value for virtual items.

The workshop will focus on 3 subject areas (each with 20 min Presentation, 20 min Group Work and 20 min Feedback/Review):Part 1 - Creating a virtual economy from scratch How to think about designing your economy. Which tools do you use? What are the key opportunities and challenges? How can we apply these lessons in practice?Part 2: Understanding a live economy and optimising against dataHow do we use the right data to tackle an unbalanced economy? How can I minimise player churn within the first days? How can I tune my game to different player types? There will be some very basic data analysis (in Google Sheets only).Part 3: Optimising value in a virtual economy Lastly, we will look at how to make sure that item value is the best it can be, how to drive further value through live operations strategy and reach the maximum monetisation potential of content.Attendees will learn<ul><li>Why game economy design is so critical and plays a key role in defining the success of a game and its KPIs</li><li>The steps to design a strong economy, avoiding pitfalls and following best practices to drive significant retention and monetisation improvement</li><li>How to balance a game post-launch, which data is required to do so and how to not upset your community while doing it</li><li>How to boost the value of monetisable game content and ensure that money isn’t left on the table</li></ul>

We’ll use Zoom as our primary platform and Google Sheets for some of the practical work.

Any level of seniority from the disciplines of Development, Design, Product, Live Ops Business Intelligence, Production etc. This workshop is suitable for game-teams within almost any genre - it isn’t suitable for example for Hypercasual as the economy isn’t deep enough.

<h2>Other sessions &amp; attendee offers</h2>

PocketGamer.biz is well known for its conferences and round-tables, but the short nature of conference sessions means they only scratch the surface of important subjects. For real in-depth learning, we have worked with industry experts to create these deep-dive MasterClasses. There are five different classes running in March 2021, and each one is separate and stand-alone.As well as the MasterClass featured on this page, there are four other sessions available in March 2021. Each MasterClass requires a separate ticket, although multiple bookings are encouraged and come with a discount:Tuesday, March 9th (10am-1pm)Understanding The Market Through External Data &amp; Tools, with Max SamorukovTuesday, March 9th (3pm-6pm)Collecting and Using Data - the Good, the Bad and the Ugly, with Brett BauerWednesday, March 10th (10am-1pm)How (and When) To Save a Failed Game’ with Oscar Clark, Thursday, March 11th (2pm - 5pm)Game User Experience, Making Your Games More Fun &amp; Profitable, with Jason SchklarIndividual multi-buy discount: book for three &amp; get fourth free.Corporate discount: a group of six or more from one company can get 30% off if booked together.To take advantage of multi-buy or group discounts, please email sally.kevan@steelmedia.co.uk to discuss your bespoke package.

Select your ticket above and follow the simple online booking system. Payment is required at the time of booking, so please have your credit or debit card ready. Group bookings from the same company: to arrange a discount on block bookings, please contact us if you wish to purchase more than 6 tickets, via <a href="http://sally.kevan@steelmedia.co.uk" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">sally.kevan@steelmedia.co.uk</a>Please note the final ticket price is in £UK, and conference tickets can be subject to UK VAT at a rate of 20%. You will be sent a VAT receipt by email along with confirmation of your booking.For all other questions, please contact <a href="http://mailto:support@pgconnects.com" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">support@pgconnects.com</a>Terms and conditions apply.

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MasterClass: Game Economy Design & Optimisation

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