MasterClass: Game Monetisation Design Interactive Workshop

Steel Media (Publishers of Pocket Gamer)

The PocketGamer.biz MasterClass series is a collection of deep-dive workshop sessions, covering essential practical game design topics.

PocketGamer.biz MasterClass 2024 Programme

The PocketGamer.biz MasterClass Summer 2024 Programme features a collection of free webinar and deep-dive workshop sessions, covering essential practical game design topics, led by renowned industry veteran Oscar Clark.

Thanks for checking out this PG.biz MasterClass! Sales are ended now and we are looking forward to hosting this online class. If you have any questions or queries please contact the team at masterclass.support@steelmedianetwork.com. You can find out more about the whole range of MasterClasses, and other upcoming events in our games industry series, at PocketGamer.biz. https://www.pocketgamer.biz/events/

PocketGamer.biz announces a brand-new 'Game Design &amp; Monetisation' MasterClass programme for 2024To help game professionals in the industry during this difficult period, we are reintroducing our MasterClass programme, which shares expertise and best-practice advice from recognised industry veterans.We offer interactive webinars, hands-on online MasterClasses, and a library of focused material on each topic.

<h2>Game Monetisation Interactive Workshop</h2>

Learn how to choose the best commercial model for your game, whether it's pay-up-front, ads, in-app purchases, or a seasonal pass/DLC. This 2-hour interactive online masterclass will guide you in creating ethical commercial experiences that prioritise player satisfaction, regardless of whether you use free-to-play models or not. (This workshop follows the <a href="https://www.pocketgamer.biz/videos/game-monetisation-design-strategies-trends-and-best-practices-with-oscar-clark/" title="https://www.pocketgamer.biz/videos/game-monetisation-design-strategies-trends-and-best-practices-with-oscar-clark/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">introductory free Game Monetisation webinar</a>.)Online Workshop with group exercises using a digital whiteboard to explore the key themes with practical examples focused on:PLAYER VALUE: Discover the types and forms of what players value in your game and why satisfying their needs is essential for any commercial strategyEXCHANGE: Learn the benefits of different forms of exchange that enable players to unlock the experience they value, both through playing and payingPACKAGING: Find out how to make the commercial experience in the game appealing, even delightful, ensuring players stay happy and engaged and avoiding 'player fatigue'In short this is all about how to design an effective and ethical monetisation strategy in a way that focuses on player delight and repeat purchase – so a more stable games business.The workshop will put the online participants through a set of exercises which allow them to test the concepts and get direct feedback on best practice.

Participants will be divided into groups, with each group working through three exercises using a known game as a case study. The workshop will focus on identifying 'player value/utility' in terms of type and form, before moving on to mapping out game loop resource flows (i.e analysing currency 'sinks and sources'), with a view to defining considered bundles for sale from the combination.Once set up, teams will work through the exercise topic in breakout room format, before reporting back for session-wide discussion and analysis. The workshop running format is summarised below:<ul><li>Introduction and group setup</li><li>First group exercise: Identify Player Value (in breakout rooms)</li><li>Pitch your “Player Value” – report &amp; discussion</li><li>Second Group Exercise: Sink/Source Analysis (in breakout rooms)</li><li>Pitch your “Sink/Source” – report &amp; discussion</li><li>Final group exercise: Exchange Bundles (in breakout rooms)</li><li>Final Pitch “Exchange Bundles” – report &amp; discussion</li><li>Wrap-up</li></ul>

TARGET AUDIENCE: We recommend that attendees have some understanding of the business of games and product lifecycle. The class is intended for game designers and commercial management who want to understand the best strategies to develop sustainable game experiences.

Oscar Clark has been a pioneer in mobile and connected games since 1998. He led Wireplay, one of the first online PC games platforms, and was the global lead for games for Hutchison Whampoa (3UK), the most successful mobile Java games platform in terms of revenue per user in the world in 2005. He was also the Home Architect for Sony’s Online Virtual World, PlayStation Home, and the Evangelist for Unity Ads, one of the most successful advertising networks in games. He is CEO of Fundamentally Games offering consulting, training and publishing services on PC, mobile, and console. He has run classes for teams of all sizes (AAA to indie) and game accelerators for many organisations, including the Indielab Games accelerator programHe literally wrote the book Games As A Service, which was published in 2014 by Routledge. He is a contributing editor for PocketGamer.biz and a speaker, host and moderator for conference events around the world.

<h2>Looking for more MasterClasses in game design?</h2>

This MasterClass is part of a wider programme of free webinar and premium workshop sessions, covering practical game design topics, brought to you by PocketGamer.biz.The free webinars introduce you to the core concepts of the course, whilst the workshops deep-dive into the fundamentals and provide real-world practical knowhow to enable the implementation of your newly acquired skills.If you’re interested in attending another MasterClass, our <a href="https://www.eventbrite.com/cc/pocketgamerbiz-masterclass-2024-programme-3488969" title="https://www.eventbrite.com/cc/pocketgamerbiz-masterclass-2024-programme-3488969" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">full summer 2024 schedule</a> is below:Wednesday 24 July (16:00–17:00 BST) <a href="https://www.eventbrite.co.uk/e/masterclass-game-monetisation-design-webinar-tickets-938372416157" title="https://www.eventbrite.co.uk/e/masterclass-game-monetisation-design-webinar-tickets-938372416157" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">MasterClass: Game Monetisation Design Webinar</a> [FREE][THIS SESSION] Wednesday 7 August (16:00–18:00 BST) <a href="https://www.eventbrite.co.uk/e/masterclass-game-monetisation-design-interactive-workshop-tickets-944068693877" title="https://www.eventbrite.co.uk/e/masterclass-game-monetisation-design-interactive-workshop-tickets-944068693877" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">MasterClass: Game Monetisation Design Workshop</a> [PAID]Wednesday 14 August (16:00–17:00 BST) <a href="https://www.eventbrite.co.uk/e/masterclass-game-design-for-engagement-retention-webinar-tickets-944142976057" title="https://www.eventbrite.co.uk/e/masterclass-game-design-for-engagement-retention-webinar-tickets-944142976057" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">MasterClass: Game Design For Engagement &amp; Retention Webinar</a> [FREE]Wednesday 28 August (16:00–18:00 BST) <a href="https://www.eventbrite.co.uk/e/masterclass-game-design-for-engagement-retention-interactive-workshop-tickets-944153126417" title="https://www.eventbrite.co.uk/e/masterclass-game-design-for-engagement-retention-interactive-workshop-tickets-944153126417" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">MasterClass: Game Design For Engagement &amp; Retention Workshop</a> [PAID]Wednesday 4 September (16:00–17:00 BST) <a href="https://www.eventbrite.co.uk/e/masterclass-game-economy-design-webinar-tickets-944161732157" title="https://www.eventbrite.co.uk/e/masterclass-game-economy-design-webinar-tickets-944161732157" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">MasterClass: Game Economy Design Webinar</a> [FREE]Wednesday 18 September (16:00–18:00 BST) <a href="https://www.eventbrite.co.uk/e/masterclass-game-economy-design-interactive-workshop-tickets-944163296837" title="https://www.eventbrite.co.uk/e/masterclass-game-economy-design-interactive-workshop-tickets-944163296837" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">MasterClass: Game Economy Design Workshop</a> [PAID] DON'T MISS OUR SUPERB MULTI-SESSION DISCOUNT DEAL...<ul><li>Subscription: £499 per licence – includes access to all workshop sessions and 12-month access to all webinar session recordings. Catch the Early Bird rate for a MASSIVE double saving!</li></ul>For more information on the subscription package above, please email edcruzeking@steelmedianetwork.com.Please note the final ticket price is in £UK, and conference tickets can be subject to UK VAT at a rate of 20%. You will be sent a VAT receipt by email along with confirmation of your booking.For all other questions, please contact support@pgconnects.com.Terms and conditions apply.

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