Masterclass in Applied Structured Creativity

SISIG is a special interest group which has formed under the Systems Council Chapter of the IEEE UK & Ireland, with the specific interet to promote scholarly activities in the field of systematic and structured innovation.

Dr Farhad Fassihi, Chair, SISIG; Systematic Innovation Special Interest Group, IEEE UK & Ireland

A masterclass in Applied Creative Thinking designed to rationalise ideation process for  practicing as well as aspiring innovators.

Jacob Goldenberg is a Professor of Marketing at the Arison School of Business Administration at the Inter-Disciplinary Centre at Hertzelia and a visiting professor at the Columbia Business School. He received his Ph.D. from the Hebrew University of Jerusalem.
Professor Goldenberg developed and introduced the systematic approach to creativity and has years of experience in teaching it to students and businesses around the world. His approach to creativity has been published in several prestigious academic outlets (Harvard Business Review  and Science), and is applied by multiple organizations and companies such as AXA Insurance, BBDO, Bayer, Brinks, Comverse, Ford, General Electric, Intel, J&amp;J, Mastercard, McCann, Microsoft, Motorola, Proctor &amp; Gamble, Philips, Samsonite, Unilever. Professor Goldenberg also co-authored several successful books on his approach: the most recent one being: Inside the Box.
His research focuses on creativity, new product development, diffusion of innovation, complexity in market dynamics and social networks effects. His work has been published in leading academic journals and was covered in major popular press outlets such as the New York Times, Wall Street Journal, Boston Globe, BBC News, Herald Tribune, The Economist, and Wired magazine.

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Masterclass in Applied Structured Creativity

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Masterclass in Applied Structured Creativity

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