MasterClass: Understanding The Market Through External Data & Tools

Steel Media (Publishers of Pocket Gamer)

The PocketGamer.biz MasterClasses are a new series of deep-dive workshop sessions, covering practical game design topics.

Thanks for checking out this PG.biz MasterClass! Sales are ended now and we are looking forward to hosting this online class. If you have any questions or queries please contact the team at masterclass.support@steelmedianetwork.com. You can find out more about the whole range of MasterClasses, and other upcoming events in our games industry series, at PocketGamer.biz.
https://www.pocketgamer.biz/events/

This is a self-contained, professional, half-day class, featuring tutorials and breakout groups. It’s delivered by an industry expert, and accessed from your home office.“Understanding The Market Through External Data &amp; Tools” with Max Samorukov, founder and CEO of AppMagicOVERVIEWThe modern mobile games development ecosystem is full of tools designed to help developers be more aware, prepared and efficient. In this MasterClass we’ll overview the whole development lifecycle, from refining the idea and monetisation mechanics, through to launching and scaling your hit, and discuss in each case what tools and methods of app market research are here to help you maximise your chances to succeed and how to get the best from them.The key takeaways people can expect from this session are:-<ul><li>Definition of your ideal genre, plus development planning and costs</li><li>Tools available for mobile app market research</li><li>How to use Advertising Intel tools, Prototypes and KPIs</li><li>Benchmarking against creatives of your successful competitors.</li><li>How to gauge Return on Investment (exploring limited geos, burnrate, creatives burnout-pace. etc) </li><li>Funding UA Testing - UA Loans vs working with a publisher</li><li>Understanding Organic growth (ASO optimisation, Review &amp; Sentiment Analysis, creatives)</li><li>Monitoring competitors, market factors and Live Ops</li></ul>

Formerly a programmer, Max Samorukov has been working in the games industry for 12 years. Currently he is a Chief Products Officer at <a href="https://crazypandagames.com/en/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Crazy Panda</a>, and Founder/CEO at <a href="https://appmagic.rocks/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">AppMagic</a>. Max specializes in product strategies, analytics and marketing.

The workshop will break into two elements, an initial theory segment outlining key questions, tools and techniques in the areas of ‘refining the game idea’, ‘testing hypotheses of various parts of your game’ and ultimately scaling the game through ASO and UA. In each case there’ll be presentations of 20-25 minutes on each subject and a chance to clarify details in Q&amp;A. We’ll then move into the practical interactive section of applying these ideologies using tools into specific game ideas with more hands-on feedback and review.This master class will be broken into theory and practical sections...In the theory section we will explore the following:Working on the idea of your future game (25 mins)<ul><li>Define what genres you are good at</li><li>Plan the costs and terms of the development, consider reuse of code and art</li><li>Tools for mobile app market research, to understanding the size and dynamics of the target market </li></ul>Checking hypothesizes (25 mins)<ul><li>Using Advertising Intel tools: how it works, what to look for.</li><li>How to use Prototypes and Key Performance Indicators (KPIs) to understand what works. </li><li>Benchmarking against creatives of your successful competitors.</li></ul>Scaling (25 Mins)<ul><li>How to gauge Return on Investment (exploring limited geos, burnrate, creatives burnout-pace. etc) </li><li>Funding UA Testing - UA Loans vs working with a publisher</li><li>Understanding Organic growth (ASO optimization, Review &amp; Sentiment Analysis, creatives)</li><li>Monitoring competitors, market factors and Live Ops</li></ul>In the practical section you will get to work hands on:Working on the idea of your future gameParticipants will be broken into teams to come up with a game concept and apply the theory they have learned to identify and analyse the target market segment and share their insights with the other teams. All participants will receive a promo code for AppMagic in order to have access to real-world data.Checking hypothesizesHow to properly set up user acquisition campaigns to get reliable results and clear takeaways. ScalingWe can do whatever the audience wants to do: assembling a semantic core, investigating best-performing creatives, doing app updates intelligence.

This will be a highly interactive session with a total length of 3 hours.
We’ll use Zoom as our primary platform for the video segment and AppMagic (free code provided) for the practical work.
While questions will be allowed at any point during the class, at the end we will run a Q&amp;A session to discuss any topics that the attendants see fit.

Any level of seniority from the disciplines of Development, Design, Product, Live Ops Business Intelligence, Production etc. This workshop is designed to help grow awareness of the tools and types of data that can enhance the entire game-making and monetisation process, from refining the initial concept to refining your marketing at launch and beyond and ultimately scaling the users and revenues from your game.

<h2>Other sessions &amp; attendee offers</h2>

PocketGamer.biz is well known for its conferences and round-tables, but the short nature of conference sessions means they only scratch the surface of important subjects. For real in-depth learning, we have worked with industry experts to create these deep-dive MasterClasses. There are five different classes running in March 2021, and each one is separate and stand-alone.As well as the MasterClass featured on this page, there are four other sessions available in March 2021. Each MasterClass requires a separate ticket, although multiple bookings are encouraged and come with a discount:Tuesday, March 9th (2pm-5pm)Collecting and Using Data - the Good, the Bad and the Ugly, with Brett BauerWednesday, March 10th (10am-1pm)How (and When) To Save a Failed Game, with Oscar ClarkWednesday, March 10th (2pm-5pm)Game Economy Design &amp; Optimisation, with Nick MurrayThursday, March 11th (2pm - 5pm)Game User Experience, Making Your Games More Fun &amp; Profitable, with Jason SchklarIndividual multi-buy discount: book for three &amp; get fourth free.Corporate discount: a group of six or more from one company can get 30% off if booked together.To take advantage of multi-buy or group discounts, please email sally.kevan@steelmedia.co.uk to discuss your bespoke package.

Select your ticket above and follow the simple online booking system. Payment is required at the time of booking, so please have your credit or debit card ready. Group bookings from the same company: to arrange a discount on block bookings, please contact us if you wish to purchase more than 6 tickets, via <a href="http://sally.kevan@steelmedia.co.uk" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">sally.kevan@steelmedia.co.uk</a>Please note the final ticket price is in £UK, and conference tickets can be subject to UK VAT at a rate of 20%. You will be sent a VAT receipt by email along with confirmation of your booking.For all other questions, please contact <a href="http://mailto:support@pgconnects.com" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">support@pgconnects.com</a>Terms and conditions apply.

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