Mastering Brand Impact: Success Through Mental & Physical Availability
Standing out is more than just being seen—it's about creating lasting memories at the moment and place of purchase.
Location
Online
Refund Policy
Agenda
3:00 PM - 3:30 PM
Mental Availability: From Differentiation in a Saturated Market to Equity
Filiberto Amati
3:30 PM - 4:00 PM
Physical Availability: The trade off between coverage and visibility
Filiberto Amati
4:00 PM - 4:30 PM
Brand Narratives and Memorable Experiences
Filiberto Amati
4:30 PM - 5:00 PM
Category Entry Points, Point of Entry Marketing and Consumption Rituals
Filiberto Amati
About this event
At this event, you'll dive deep into the executional pillars of a successful brand positioning: mental and physical availability. Discover how to make your brand easily thought of in buying situations and readily accessible where and when consumers are ready to purchase. Through a blend of expert-led sessions, interactive workshops, and real-world case studies, you'll learn how to:
- Enhance your brand's visibility and recall in the consumer's mind.
- Strategize your physical presence to align with your target market's buying behaviors.
- Leverage psychological principles to fortify brand loyalty and preference.
- Implement actionable strategies that bridge the gap between awareness and purchase.
- Navigate the evolving digital landscape to ensure your brand remains relevant and accessible.
Join us to unlock the secrets of brand positioning that attract attention and convert that attention into success. Whether you're looking to refine your current strategies or revolutionize your approach to brand marketing, this event will equip you with the insights and tools necessary to achieve unparalleled brand impact. Secure your spot today and take the first step towards becoming an indomitable force in your industry.