Mastering Marketing - discover top tips from multiple experts!

Are you ready to elevate your business?

Hear from EMC's co-founders on all things marketing from brand photography, social media and marketing strategy to podcasting, graphic design and copywriting.

Gain industry insights and practical tips that will help you and your business grow.

Meet like-minded professionals and business owners with a shared interest in marketing and business development.

A friendly welcome awaits at this dynamic event - it's the perfect opportunity for learning and idea exchange.

Topics and speakers include:

Marketing strategy kept simple - Jen Cadger, Belter Marketing

Discover why every business needs a marketing strategy and how to keep it simple for more visibility, leads and sales!

Be prepared to challenge your existing marketing approach and walk away with greater clarity, direction and focus.

Straight-talking, realistic and achievable marketing for your business from a Chartered Marketer with 20+ years' experience.

The 5 c’s of powerful copywriting - Claire de Franck, Claire Maclachlan Copywriting

By the end of this talk, you'll have a solid grasp of the 5 C’s of effective and powerful copywriting, equipped with practical insights to enhance your writing skills and make your business communications more impactful and engaging.

As a PR and communications professional for over 20 years, Claire brings with her the ability to craft compelling and persuausive content for businesses of all sizes. Empowering them to not only inform their target audience but connect with them on an emotional and human level too!

The transformative power of quality business images - Donna Green, Donna Green Photography

Discover what on earth brand photography is and why small business owners absolutely need it! Find out where headshots fit in and leave with 3 actionable top tips for improving your own business photography.

With a career spanning communications, marketing, PR and IT, Donna prides herself on a strategic and methodic approach to get the best results for her clients.

The instagram audit (social media marketing) - Amy Canfield, The Social Hood

Learn about the importance of social media marketing and how it can benefit your business.

Amy will demo her Instagram Audit service to a member of the audience, leaving everyone with valuable insights on Instagram and the benefits of social media.

Amy is a lover of all things social media and after completing her Digital Marketing Apprenticeship with a local travel company, her enthusiasm continued. In 2023, Amy took the leap and started her own business, The Social Hood.

The Importance of Branding (Q&A) - Garry Gilmour, EH6 Design

Garry will share his thoughts on the importance of branding, what is a brand and why do you need one - essential principles and top tips.

Garry has a lifelong passion for creativity and has more than three decades of graphic design experience. He helps clients across all sectors, creating visuals which stand out in both print and digital channels.

Three steps to branded podcast success - Dave Howard, Bespoken Media

If you are looking to use podcasting as part of your business marketing offer, your podcast must:

• serve the strategic needs of your brand
• offer value to your intended audience
• be of sufficient technical quality to reflect well on your brand

Hear from Dave why these three things all matter – and how to get them right. Dave was a BBC radio producer for 17 years before launching Bespoken Media in Edinburgh in 2020.

Don’t miss out, reserve your spot today! We look forward to meeting you!