Measurement Bootcamp

Intelligent Conversation is one of the UK’s leading independent agencies with a reputation for delivering high value, strategic PR and communications consultancy.

Intelligent Conversation

What difference do we make? It’s one of the most important questions for PR – and one of the hardest to answer.

The Bloomsbury Building

<h3>Crack measurement now with this practical workshop that will take the fear out of PR reporting.</h3><p>Effectively demonstrating the value of PR and comms activity is how you protect and grow your budgets, your teams and, most importantly, your influence within your organisation.</p>

<h3>But there’s a gap between the theoretical advice and actually doing it.   We will help you bridge that gap.</h3><p>Delivered by an award-winning independent measurement practitioner, this intensive small group workshop will: </p><ul><li>Help you to think more strategically about the organisational impact of the work you do</li><li>Show you how effective measurement can be done far more easily than you think</li><li>Demystify the jargon and highlight the most useful tools and resources, many of them free</li><li>Provide practical tips and real-world advice so you can create your own measurement framework and start tracking progress straight away</li><li><strong>Consolidate your learning with a one-to-one follow-up Skype meeting to help you move forward</strong></li></ul>

<h3>Workshop themes<strong></strong></h3><ul><li>Paid Earned Shared &amp; Owned (PESO) – where does your team’s activity sit?</li><li>From awareness to advocacy, are you gathering data from across the communications spectrum?</li><li>Moving from measuring ‘media outputs’ to identifying positive business outcomes driven by communications</li><li>Unlocking the potential of the AMEC integrated framework and other free measurement tools</li><li>Understanding how to deliver PR reporting that has impact at board level</li></ul>

<h3>Practical takeaways</h3><ul><li>How to use multiple data sets to create consistent and holistic PR reporting </li><li>How to make the most of data you already have to start benchmarking </li><li>How to use robust PR reporting to influence key internal audiences – e.g. senior leadership, company board, internal auditors </li><li>Learn which resources and methods PR measurement professionals use to make sense of complex and multi-source data sets</li><li>How to create compelling, on-a-page dashboard reports</li></ul>

<h3>Who’s it for?<strong></strong></h3><p>The course is suitable for practitioners at all levels but it will particularly benefit communication team leaders, managers and those responsible for reporting results. </p>

<h3>Who will deliver it?</h3><p>The workshop will be led by award-winning PR measurement expert <a href="https://www.linkedin.com/in/steph-bridgeman-134b7014/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer"><strong>Steph Bridgeman</strong></a>. An independent member of AMEC, Steph is a highly respected international consultant with 20 years’ experience in the media monitoring sector. </p><p>Supporting Steph will be <a href="https://www.linkedin.com/in/libbyhowardic/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer"><strong>Libby Howard</strong></a>, CEO of leading independent comms agency Intelligent Conversation. A member of the AMEC Agency Group, Libby has been helping organisations large and small adopt no-nonsense, strategic measurement approaches for 10 years. </p>

<h3>What  does it cost? </h3><p>£399 per head plus VAT. </p><p>Cost includes working lunch and refreshments, plus a one-hour individual Skype follow-up meeting* </p><p>To ensure a high-quality experience, there are a maximum of seven places available.</p><p>This course is worth 20 points under the PRCA CPD accreditation.</p><p><em>*to be organised within 4 weeks of the workshop date</em></p>

<h3>Questions?  </h3><p>Please contact Richard Bond at Intelligent Conversation on 0161 694 3994 or email richard@weareic.com.</p>

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Measurement Bootcamp

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