£478.80

Measurement Bootcamp

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The Bloomsbury Building

10 Bloomsbury Way

London

WC1A 2SL

United Kingdom

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Event description
What difference do we make? It’s one of the most important questions for PR – and one of the hardest to answer.

About this Event

Crack measurement now with this practical workshop that will take the fear out of PR reporting.

Effectively demonstrating the value of PR and comms activity is how you protect and grow your budgets, your teams and, most importantly, your influence within your organisation.

But there’s a gap between the theoretical advice and actually doing it. We will help you bridge that gap.

Delivered by an award-winning independent measurement practitioner, this intensive small group workshop will:

  • Help you to think more strategically about the organisational impact of the work you do
  • Show you how effective measurement can be done far more easily than you think
  • Demystify the jargon and highlight the most useful tools and resources, many of them free
  • Provide practical tips and real-world advice so you can create your own measurement framework and start tracking progress straight away
  • Consolidate your learning with a one-to-one follow-up Skype meeting to help you move forward

Workshop themes

  • Paid Earned Shared & Owned (PESO) – where does your team’s activity sit?
  • From awareness to advocacy, are you gathering data from across the communications spectrum?
  • Moving from measuring ‘media outputs’ to identifying positive business outcomes driven by communications
  • Unlocking the potential of the AMEC integrated framework and other free measurement tools
  • Understanding how to deliver PR reporting that has impact at board level

Practical takeaways

  • How to use multiple data sets to create consistent and holistic PR reporting
  • How to make the most of data you already have to start benchmarking
  • How to use robust PR reporting to influence key internal audiences – e.g. senior leadership, company board, internal auditors
  • Learn which resources and methods PR measurement professionals use to make sense of complex and multi-source data sets
  • How to create compelling, on-a-page dashboard reports

Who’s it for?

The course is suitable for practitioners at all levels but it will particularly benefit communication team leaders, managers and those responsible for reporting results.

Who will deliver it?

The workshop will be led by award-winning PR measurement expert Steph Bridgeman. An independent member of AMEC, Steph is a highly respected international consultant with 20 years’ experience in the media monitoring sector.

Supporting Steph will be Libby Howard, CEO of leading independent comms agency Intelligent Conversation. A member of the AMEC Agency Group, Libby has been helping organisations large and small adopt no-nonsense, strategic measurement approaches for 10 years.

What does it cost?

£399 per head plus VAT.

Cost includes working lunch and refreshments, plus a one-hour individual Skype follow-up meeting*

To ensure a high-quality experience, there are a maximum of seven places available.

This course is worth 20 points under the PRCA CPD accreditation.

*to be organised within 4 weeks of the workshop date

Questions?

Please contact Richard Bond at Intelligent Conversation on 0161 694 3994 or email richard@weareic.com.

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Date and Time

Location

The Bloomsbury Building

10 Bloomsbury Way

London

WC1A 2SL

United Kingdom

View Map

Refund Policy

Contact the organiser to request a refund.

Eventbrite's fee is nonrefundable.

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