Measuring Online Traffic Made Simple

In a world dominated by large platforms, we believe in empowering independent businesses with the strategies they need to stand out. Whether you’re just starting out or ready to take your business to the next level, our events are here to inspire, educate, and empower. Take a look at our latest events.

Market Collective CIC

Want to understand how people find and interact with your business online? Join this practical workshop with Scott Goodacre and learn how to

FRU FRU & FRIENDS

Want to understand how people find and interact with your business online? Join this practical workshop with Scott Goodacre and learn how to measure what really matters — without the jargon or extra costs.By the end of this session, you’ll be able to:<ul><li>✅ Explain why tracking matters for your business</li><li>✅ Use 4 free tools to measure online traffic</li><li>✅ Recognise the signs of successful content</li></ul>You’ll get a hands-on introduction to:<ul><li>Google Analytics – track website visits</li><li>Meta Business Suite – measure Facebook &amp; Instagram performance</li><li>LinkedIn Analytics – see how your content engages professionals</li><li>Google Search Console – discover how people find you in search</li></ul>This session will help you cut through the noise, focus on the numbers that matter, and use insights to improve your marketing in simple, practical ways.Event Info: 📅 Date: 17th November 2025 🕠 Time: 5.30 pm to 8.00 pm 📍 Venue: Fru Fru and Friends, 92 Ryhope Road, Sunderland, SR2 9QE 🎟️ Free to attendAbout the Trainer Scott Goodacre is a qualified teacher with a background in journalism. He delivers marketing apprenticeships from Levels 3 to 6, alongside professional qualifications, making marketing clear and practical for learners and business owners alike. With experience building websites and helping companies measure their online traffic, Scott combines technical know-how with teaching expertise.This event is part of our Digitising the High Street project with Enterprising Sunderland, funded by the UK Shared Prosperity Fund , supporting local businesses to thrive in the digital age.👉 Spaces are free but limited, so book early to secure your spot!