Media 101 Masterclass
Media 101 Masterclass

Media 101 Masterclass

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The Hospital Club

24 Endell Street

London, United Kingdom

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Event description


Media 101 covers everything you need to know about working with the media.

We will help you to understand the multi platform industry, so you can communicate your brand message effectively and grow your business.

This one day masterclass, led by two industry experts, will give you the skills and knowledge to dramatically raise your organisation’s profile and avoid any PR disasters.

No jargon, no time wasting, just the skills you need to work with the modern media and enhance your brand in Plain English.

This is a truly interactive day so we want to hear about the problems you want to solve! Prepare to discuss, debate and decide on the future of your business.

The event will be held at the Hospital Club in Central London. Lunch and refreshments will be provided.


0900 - Sign in and coffee

0930 - Meet the Media

Introduction and group discussion - what problems are you trying to solve?  

1015 - The Basics

Types of broadcasters and publishers

What are they looking for?

Relationship building

Looking good on camera as a person or brand


1130 - The Digital World

Intro to social media

Digital publishers

Common mistakes

Digital advertising


1230 - Avoiding Room 101

Crisis management

How to prevent a crisis

So a PR disaster has happened - what now?

Dangers of going viral

The skills your team needs

1330 - Lunch

1415 - Exercise - Let’s Get Creative

1430 - Creating great content  

Why great content matters

The skills people need

How to produce content quickly and easily

1530 - Break

1545 - Going Live

Where press conferences are needed

Prepping for live interviews

Social media for live events

How to attract the media

What works - and what doesn’t

1630 -  Exercise: Lightning fast campaign plan  

Attendees will be challenged to create a thirty minute campaign plan for a fictitious product launch. They will then share their approach with the other attendees.

1730 - Finish

About us - 

Vikki Cook

I’ve been working in the broadcast industry for over twenty years .  I have an extensive management, commissioning and award winning production history across the BBC, Sky and Channel 5.  Most recently I launched the brand new TV channel, ‘London Live’, taking it from a blank sheet of paper to ‘on air’ in just 10 months.

Excellent communication is at the heart of everything I do.  I am known for my inspirational leadership and management style - and my honest feedback.  I have been heavily involved in coaching and mentoring some of the smallest and biggest broadcast talents and continue to regularly guide and advise many individuals within the media sector.  Alongside a wide ranging network of contacts across the industry, I am an active member and judge of BAFTA and RTS.  I am also a director on the board of the London Press Club and chair of its events committee.

Anyone who knows me will say I am good at a lot of things … but sitting still isn’t one of them. I have recently set-up my own company Cookie Media, to focus on *coaching, *content and *consultancy, for media and non media organisations.

Adam Waters

I decided to study Linguistics at University but quickly realised waffling about whether English has a future tense or not wasn’t for me. I started making short films and got noticed by a production company in Brighton. I had loads of fun being creative and doing things like projecting videos onto the sides of barns for a living.

I’ve worked in the media for the last ten years producing digital content, TV programmes, and news. I discovered my love of journalism later than most but quickly realised it was the industry I wanted to work in. Like Vikki I’m a member of the London Press Club and I’m a juror for the Royal Television Society Journalism awards. I find digital and the future of the media absolutely fascinating.

I’ve worked for Bloomberg Television and currently work at the British Forces Broadcasting Service. I helped launch their TV channel Forces TV and it’s digital production team. I also advise the Government on digital comms strategy, help charities grow their social media presence, and train Major Generals at Sandhurst on the future of the media. I’ve recently set up Sunbather, a digital consultancy arm of BFBS.

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The Hospital Club

24 Endell Street

London, United Kingdom

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