Landing a spot on a TV or radio news programme or getting a quote into a print or online article is a powerful way of getting exposure for your business. Best of all, it’s free advertising worth thousands, or tens of thousands, of pounds.

But many organisations miss out on these fantastic opportunities because they don’t understand how the media works, how to work with journalists or are nervous about being interviewed.

If that’s you or your business, we can help with our Media Interview Essentials workshop.

Join our expert Journalist Media Trainer, Bridgid Nzekwu will cover all the fundamentals needed to perform confidently in media interviews, whether they’re for TV, radio, print or online.

This ever-popular workshop capped at six attendees to ensure a great learning environment for delegates. Places are available at £495 exc. VAT on a first-come, first-served basis, so book today to ensure you don’t miss out.

Agenda
Media Interview Essentials covers a range of theoretical and practical elements to give delegates the essential skills for performing confidently in media interviews. This includes:

• How to work effectively with journalists
• Crafting key messages
• How to handle tricky questions
• The best way to prepare for media interviews
• Real-life case studies
• Voice and body language tips
• Print style interview with individual critique
• On-camera TV interview, playback & individual critique

The trainer
The workshop will be led by our Director of Media Training, Bridgid Nzekwu. She has a vast amount of experience coaching senior spokespeople ahead of broadcast interviews, Select Committee appearances and panel discussions such as Question Time. Formerly a presenter and reporter for Channel 4 News, she continues to present news bulletins for ITV News as a freelance anchor.

About us
PA Media are the national news agency for the UK and Ireland, with a client list which includes every national news provider across every national newspaper, TV broadcast and radio. We know what works in interviews and what doesn’t, and work with clients to better communicate their core messages.

What’s included?
• Training with an expert journalist media trainer
• Lunch and refreshments
• Workshop notes to take away
• A recording of your own TV interview, supplied via email after the course has completed.

Who should attend?
Anyone who is required to speak publicly and to the media on behalf of their company, charity or organisation. This includes senior executives as well as PR and communications professionals.

Maximum of two delegates from a single organisation. Private workshops are available for whole teams, please get in touch for more information.