MERLIN Workshop #3: CUSTOMER DISCOVERY 

St John's Innovation Centreexists to provide a dynamic and supportive incubation environment to accelerate the growth of ambitious innovative firms in the cambridge region.

St John's Innovation Centre

Are you a researcher wanting to exploit your ICT research results and have you considered them as a spin-off, patent or licence? Are you an ICT start-up looking to bring a new idea or process to market? Have you been working hard on developing new ground-breaking technologies and disruptive services, but when it comes to exploit them, are unsure on how to proceed? Then, the series of workshops organized in the context of <A HREF="https://merlin-ict.eu/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">MERLIN</A> are your solution! Our aim is to
Help today's researchers create tomorrow's enterprises
and we will help you.
In MERLIN we will organize 45 practical workshops covering the following state-of the art innovation and entrepreneurship methodologies: Lean Startup; Business Model Canvas; Customer Discovery; Entrepreneurial Mindset; Interpreting the Customer; User Experience; Lean Hardware; Spin-off vs Startup. But also webinars and meet-ups with potential customers, partners and investors. 
About this workshop 
Take part in the third in a series of Cambridge workshops dedicated to CUSTOMER DISCOVERY. 
During this workshop, you will:
<UL>
<LI CLASS="MsoNormalCxSpMiddle">Understand how Customer Discovery guides business models</LI>
<LI CLASS="MsoNormalCxSpMiddle">Have the knowledge and tools to conduct Customer Discovery independently</LI>
<LI CLASS="MsoNormalCxSpMiddle">Understand the characteristics of Minimum Viable Product</LI>
<LI CLASS="MsoNormalCxSpMiddle">Know the steps to achieve Customer Validation</LI>
</UL>
The workshop will be delivered by the team at St John’s Innovation Centre and Dr Anna Mieczakowski. Anna is a researcher and strategist assisting companies in successfully defining their customer bases, product development activities and internal business processes to set strategy for new and existing products and services. She holds a PhD in user-centred design from the University of Cambridge and has a background in User Experience (UX) consulting, management consulting and organisational operations. Her user-centred design work has been published in reports and articles in leading international journals. In 2012, Anna founded Ameliot to help organisations build better products, services and experiences that best meet customers’ needs and enhance business performance.
 
About MERLIN project 
 
<A HREF="https://merlin-ict.eu/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">MERLIN (Methodologies for Researcher Led Innovations)</A> will support market-oriented researchers, SMEs and start-ups across Europe, to consider the full potential of their research and to shape ideas and outputs into innovations to be ready for market validation and commercialisation, by using modern needs-first, market-led methodologies. 
MERLIN offers a range of dynamic workshops and relevant training to guide researchers and businesses on the journey to commercialisation. The programme, consisting on 8 workshops, will equip participants with knowledge, skills and network to generate market-led business models to unlock potential and accelerate this journey. MERLIN will organize 2 meetups with potential partners, customers and investors by the end of each year, to help participants grow. Moreover, selected participants will be invited to participate in <A HREF="http://startupeuropeclub.eu/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Startup Europe</A> events. 
MERLIN has been funded in the context of the <A HREF="https://ec.europa.eu/digital-single-market/en/innovation-radar" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Innovation Radar</A> inititative of the European Commission, under the <A HREF="https://ec.europa.eu/digital-single-market/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Digital Single Market</A> strategy.
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MERLIN Workshop #3: CUSTOMER DISCOVERY

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