Metadata Minefield: Navigate your way to discovery, sales and accessibility

Metadata is the single most important sales and marketing tool for your books. For smaller publishers , flawless, rich and timely metadata is essential to ensure your titles are found, accurately displayed, and purchased across all major retailers, libraries, and distribution channels.

In this practical, one-hour session, you will learn what steps to take to transform your data into your most powerful sales driver.

Speakers will discuss:

• An overview of how and where metadata powers publishing
• How to use keywords, categories and audience to reach audiences
• Using metadata to create “born accessible” products
• Tips on how to make your blurbs, quotes and biographies drive conversions and sales
• How to avoid data rejections in the supply chain and rights markets through optimised pricing, territory, and book information data
• Approaches to optimise your workflow and integrate metadata at commissioning

This event is the sixth in the Publishers Association Insights Series programme of online events designed for smaller publishers and people new to the topic. If you need to check where you are and what you need to do to make the most of your metadata, register now.