Dissecting The Digital Dollar 5 Years On: How Streaming Works, And How It Could Work Better

In 2015, the MMF published the first installment of Dissecting The Digital Dollar, a new initiative to explain and demystify the economics of music streaming and empower artists, songwriters and their managers researched and written by Chris Cooke of CMU Insights.

In the five years since, and drawing on the expertise of several hundred music industry professionals, the project has branched out to explore other areas of the streaming economy, including fan data, transparency and songwriter royalties - and this week a fully updated print edition of Dissecting The Digital Dollar will be made available.

To celebrate, the MMF will host a one-hour online discussion on Thursday July 16th, where some of the UK's most innovative artists, managers and executives will illustrate how they are successfully incorporating streaming into their business strategies, as well as the market reforms that could deliver even greater benefits.

Confirmed speakers include:

Chris Cooke, CMU Insights, Author of the series of reports on what progress has been made in the past 5 years

Discussion with:

Laura Bettinson (artist aka lau.ra / FEMME / Ultraísta)

Sammy Andrews, Founder Deviate Digital and MMF Board member

Shauni Caballero, The Go 2 Agency, royalties consultant

Shaurav D'Silva, CEO 2-Tone Entertainment, label, publisher and management company

Matt Johnson, Red Light Management, Manager

Conclusion - Annabella Coldrick, MMF Chief Executive on the MMF’s priorities to make change happen

If you have any questions please e-mail lovisa@themmf.net. Places are limited so please only RSVP if you are able to make it.

A Zoom link will be provided on the day to registrants.

MMF Digital Dollar 3rd Edition Virtual Book Launch