Mobile Monetiser Summit

Steel Media (Publishers of Pocket Gamer)

Join us to discover the latest trends, issues and opportunities now and next in the world of mobile advertising and monetisation

BAFTA

Many thanks for registering for this mixer in San Francisco. Registrations are now closed. Please email support@pgconnects.com if you have questions.

Welcome to a new kind of summit from the team behind PG Connects! Intended for game makers, you'll enjoy panels, talks and networking in an informal one-day setting in London.This is an invite-only event aimed at developers, publishers and specific other partners in the space. Unlike our bigger conferences, this will be a more 'off the record' affair operating under Chatham House Rule so nothing discussed will be filmed or reported on our media channels.What does the future of monetisation hold?The rules of mobile monetisation are changing - join us to discover how. The format will be a mix of standalone talks and focused panels with experts discussing the state of play in mobile advertising, the new wave of non-intrusive advertising formats, new developments you should be aware of, regulation, data and more. It will be a forward-looking afternoon where experts will discuss the future of making money from your mobile games. Attendance for this event will be free to game makers and we will be serving lunch as well as complimentary teas and coffees. It will be a great opportunity to increase your knowledge of this ever-changing landscape, and network with games industry professionals.The event is supported by leading in-game advertising company AdInMo and top audio advertising provider AudioMob (see more below!). It is specifically aimed at developers and their publishers.Who is speaking?We're delighted to be joined by thought leaders and experts in the world of monetisation and mobile advertising:<ul><li>Chris Wright, AdinMo
</li><li>Christian Facey, AudioMob
</li><li>Oscar Clark, Fundamentally Games
</li><li>Dean Day, Greenlight Games
</li><li>Enric Pedró, Tilting Point
</li><li>Humberto Cimino, Gazeus Games
</li><li>Craig Chapple, Sensor Tower
</li><li>Tony Pearce, Reality Gaming Group</li></ul>Stay tuned for even more speaker announcements!

Your provisional afternoon schedule:12:30 Guests arrive (Lunch and refreshments served.)13:30 Analyst Session: The State of Mobile Game Monetisation 2022 (This session will delve into mobile game monetisation strategies and trends, using Sensor Tower data to analyze a variety of mechanics from the Season Pass and Gacha to NFTs. Attendees will come away with knowledge of which genres each monetisation model is most commonly used, how these features crossover with each other, and how specific titles have integrated new models successfully.)13:50 The good, the bad and the ugly: Everything you need to know about in-game advertising (Brought to you by AdInMo.)14:10 State of Play: The Core Trends in 2022 (This panel will deliver a fascinating overview of the trends in advertising and monetisation strategies.)14:50 Coffee break15:10 In-Game Audio Monetization: Key Trends and how it works! (Brought to you by AudioMob.)15:30 Beyond Traditional Advertising: NFTs, Blockchain and the Metaverse (Panellists will discuss future developments in monetisation - from looking beyond the app store to premium subscription models and more, find out what to expect looking forward!)16:10 Balancing IAPs vs Advertising Income (Expert panellists will discuss tips, techniques and models for ensuring success with your business.)16:50 Wrap up17:30 CloseIn these strange times of COVID-19, it’s important to stay safe, so you’ll be pleased to know we are going above and beyond government guidelines, so you can attend the evening with every confidence.The <a href="https://www.mobilegamesawards.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Mobile Games Awards</a> take place the same evening in a different space at Bafta, but this is a separate premium event and requires its own ticket. Attendees of this Mobile Monetiser Summit are entitled to a 20% discount off tickets to the MGAs and you will be sent your personal discount code once you register.

Who’s behind it? This summit is hosted by the Steel Media team, who have many years of experience covering and connecting the games industry with leading media like PocketGamer.com and PocketGamer.biz, events such as the PG Connects conference series, Big Indie Pitches, and numerous professional mixers. If you'd like to discuss sponsorship or block ticket bookings for this summit or future conferences and events, please contact Lisa on lisa.bisset@steelmedianetwork.com or book a chat at: <a href="https://calendly.com/lisa-bisset" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">https://calendly.com/lisa-bisset</a>

<h2>Brought to you by our partners...</h2>

AdInMo’s in-game advertising platform serves click-free ads that don’t interrupt game flow creating an authentic brand experience. InGamePlay brand advertising campaigns deliver highly engaged audiences for advertisers, new monetization for mobile games developers and most importantly a better experience for players. AdInMo’s extensive InGamePlay inventory provides global mobile reach empowering advertisers to target premium audiences across different player personas. Non-interruptive ad formats mean developers generate additional revenue without breaking player immersion to improve retention as well as monetization. Find out more at <a href="https://www.adinmo.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">adinmo.com</a>. <a href="https://audiomob.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer"></a>

AudioMob is the first company to bring audio ads in-game. For developers, this means a better way of monetising games: enhanced CPMs and retention. For advertisers, this means connecting with your audience through a highly intimate and most preferred ad format: audio. AudioMob's adtech enables mobile game developers to bring non-interrupting audio ads to their games, so you can monetise without annoying your players - leading to higher retention levels. Find out more at <a href="https://audiomob.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">audiomob.com</a>.

<h3>Mobile Monetiser Summit attendees get 20% off tickets to attend the Mobile Games Awards 2022</h3>

The <a href="https://www.mobilegamesawards.com/attend/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Pocket Gamer Mobile Games Awards</a> is back for 2022 and takes place directly after the Mobile Monetiser Summit. There will be canapés, drinks, a formal presentation and tons of informal networking. Suffice to say the great and the good of the mobile games industry will be there and we’d love you to attend too. If you sign up for the Mobile Monetiser Summit, you will automatically be sent a 20% discount code to attend the Mobile Games Awards 2022 too.For more information on the Pocket Gamer Mobile Games Awards 2022, please see the official website <a href="https://www.mobilegamesawards.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">here</a>.

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