Monetization in Games

Aalto University Developing Entrepreneurship (Aalto ENT) and International Game Developers Association (IGDA) Finland are co-organizing a seminar that brings top experts from the games industry to Finland to talk about monetization.

A Learning Seminar on How to Monetize in Games "Effectively and Ethically"

Speakers include the legendary Doom Co-Creator John Romero, Oscar Clark (Co-Founder at Fundamentally Games), Michail Katkoff (Director of Product Management at Rovio), Vesa Jutila (Co-Founder at Hatch), and Jakub Marek (Lead Analyst at Cellense) who will share their experiences on effective and ethical ways to monetize games.

Join us in person in Helsinki or via Livestream from anywhere in the world!

The seminar hosts university students, game makers, as well as experts in a new setup focused on learning. Participants will work together, using group facilitation techniques and methods from the Game Executive (Aalto ENT’s world-class leadership program), to hack monetization from various viewpoints e.g. design, product management, players/users and technology. By the end of the seminar, each group will submit a 2-3 minutes video about their key findings and the winners will be selected and announced by John Romero at the after party.

The organizers are also inviting companies outside of the games for cross-industry discussions.

The seminar is held at Aalto Design Factory on October 19, 2018 in Espoo, Finland. Seats are limited to 200 people attending in person and the talks will be live-streamed for up to 5000 worldwide audiences.

Seminar Schedule* - October 19, 2018

09:00 – 09:30 Opening the Seminar
09:30 – 10:00 Intro to Finnish Games by Suvi Latva
10:00 – 11:00 Oscar Clark: The Bare Bones of Scalable Design
11:00 – 12:00 Michail Katkoff: When to Monetize?
12:00 – 12:30 Vesa Jutila: Cloud Gaming: A New Monetization Model For Mobile
12:30 – 13:00 Jakub Marek: Analytics & Monetization - A Case!

13:00 – 14:00 Lunch
14:00 – 16:00 Let the Hacking Begin!
16:00 – 17:00 John Romero: Profitability Practices
17:00 – 18:00 Masters of DOOM ** - Book Signing
18:00 – 19:00 Closing the Seminar

20:30 - 23:00 Unofficial after party - Heidi's Bier Bar, Yrjönkatu 24, Helsinki

* Organizers reserve the right to make changes to the program

**Pre-order Masters of DOOM book here.

Ticket Prices & Policy:

- Students: EUR 155 (Student Card Needed)
- Game Makers / Game Developers: EUR 588 (Company Name Needed)
- VIP: Free (Invite Only / Name on the List)
- Livestream/Webinar: Free (Anyone/Priority IGDA Members Worldwide)
- Agency / Service Provider: EUR 750 (e.g. Marketing Agency)

Students and Game Developers who are members of IGDA Finland are entitled to a -50% discount. Please email your IGDA Membership number and you will receive a discount code.

The seminar is "Invite-Only". By registering you get a chance to participate in the seminar. The organizers have the right to refuse a registration. No refunds for purchased tickets.

Special Thanks to our Sponsors and Partners

• Apprien

• Game Makers of Finland

• Newco Helsinki

• NeoGames

  
  

Contact Details

For any questions, please contact:

Regina Casteleijn-Osorno, regina.casteleijn-osorno@aaltoee.fi, +358 50 353 2624

Andreea Cozma, andreea.cozma@aaltoee.fi, +358 50 308 7214