Monetization in Games

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<H5><SPAN CLASS="normaltextrun">Aalto University Developing Entrepreneurship (Aalto ENT) and International Game Developers Association (IGDA) Finland are co-organizing a seminar that brings top experts from the games industry to Finland to talk about monetization.</SPAN></H5>
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<H2 CLASS="paragraph">A L<SPAN CLASS="normaltextrun">earning Seminar on How to Monetize in Games "Effectively and Ethically"</SPAN><SPAN CLASS="eop"></SPAN></H2>
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<P CLASS="paragraph"><SPAN CLASS="normaltextrun">Speakers include the legendary Doom Co-Creator <A HREF="https://en.wikipedia.org/wiki/John_Romero" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">John Romero</A>, <SPAN> </SPAN><A HREF="https://www.linkedin.com/in/oscarclark/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Oscar Clark</A><SPAN> (Co-Founder at Fundamentally Games), <SPAN CLASS="normaltextrun"></SPAN><SPAN CLASS="normaltextrun"><A HREF="https://www.linkedin.com/in/michailkatkoff/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Michail Katkoff</A> (Director of Product Management at Rovio), </SPAN></SPAN></SPAN><SPAN CLASS="normaltextrun"><A HREF="https://www.linkedin.com/in/vesajutila/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Vesa Jutila</A> (Co-Founder at Hatch), </SPAN><SPAN CLASS="normaltextrun">and <A HREF="https://www.linkedin.com/in/jakub-marek-070b58166/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Jakub Marek</A> (Lead Analyst at Cellense) who will share their experiences on effective and ethical ways to monetize games.</SPAN><SPAN CLASS="normaltextrun">  </SPAN><SPAN CLASS="eop"> </SPAN></P>
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<H3 CLASS="paragraph">Join us in person in Helsinki or via Livestream from anywhere in the world!</H3>
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<P CLASS="MsoNormal">The seminar hosts university students, game makers, as well as experts in a new setup focused on learning. Participants will work together, using group facilitation techniques and methods from the <A HREF="http://www.gameexecutive.fi" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Game Executive</A> (Aalto ENT’s world-class leadership program), to hack monetization from various viewpoints e.g. design, product management, players/users and technology. By the end of the seminar, each group will submit a 2-3 minutes video about their key findings and the winners will be selected and announced by John Romero at the after party. </P>
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<P CLASS="MsoNormal"><SPAN CLASS="normaltextrun">The organizers are also inviting companies outside of the games for cross-industry discussions.</SPAN><SPAN CLASS="normaltextrun">  </SPAN><SPAN CLASS="eop"> </SPAN></P>
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<P CLASS="paragraph"><SPAN CLASS="normaltextrun">The seminar is held at Aalto Design Factory </SPAN><SPAN CLASS="normaltextrun">on October 19, 2018 in Espoo, Finland. Seats are limited to 200 people attending in person and the talks will be live-streamed for up to 5000 worldwide audiences.</SPAN></P>
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<H2>Seminar Schedule* - October 19, 2018<BR></H2>
<P>09:00 – 09:30 Opening the Seminar<BR>09:30 – 10:00 Intro to Finnish Games by <A HREF="https://www.linkedin.com/in/suvi-latva/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Suvi Latva</A><BR>10:00 – 11:00 <A HREF="https://www.linkedin.com/in/oscarclark/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Oscar Clark</A>: The Bare Bones of Scalable Design<BR>11:00 – 12:00 <A HREF="https://www.linkedin.com/in/michailkatkoff/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Michail Katkoff</A>: When to Monetize?<BR>12:00 – 12:30 <SPAN><A HREF="https://www.linkedin.com/in/vesajutila/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Vesa Jutila</A>: Cloud Gaming: A New Monetization Model For Mobile <BR>12:30 <SPAN>– </SPAN>13:00 <A HREF="https://www.linkedin.com/in/jakub-marek-070b58166/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Jakub Marek</A>: Analytics &amp; Monetization - A Case!</SPAN></P>
<P><SPAN><SPAN></SPAN></SPAN>13:00 – 14:00 Lunch<BR>14:00 – 16:00 Let the Hacking Begin!<BR>16:00 – 17:00 <A HREF="https://en.wikipedia.org/wiki/John_Romero" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">John Romero</A>: Profitability Practices <BR>17:00 – 18:00 <A HREF="https://www.romerogames.ie/masters-of-doom" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Masters of DOOM</A> ** - Book Signing<BR>18:00 – 19:00 Closing the Seminar </P>
<P>20:30 - 23:00 Unofficial after party - Heidi's Bier Bar, <SPAN>Yrjönkatu 24, Helsinki</SPAN></P>
<P><EM>* Organizers reserve the right to make changes to the program</EM></P>
<H6><EM></EM><BR><EM>**Pre-order Masters of DOOM book <A HREF="https://www.romerogames.ie/masters-of-doom%20%20" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">here</A>.<BR></EM></H6>
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<H2>Ticket Prices &amp; Policy:</H2>
<P>- Students: <STRONG>EUR 155 </STRONG>(Student Card Needed)<BR>- Game Makers / Game Developers: <STRONG>EUR 588</STRONG> (Company Name Needed)<BR>- VIP: <STRONG>Free </STRONG>(Invite Only / Name on the List)<BR>- Livestream/Webinar: <STRONG>Free </STRONG>(Anyone/Priority IGDA Members Worldwide)<BR>- Agency / Service Provider: <STRONG>EUR 750 </STRONG>(e.g. Marketing Agency)</P>
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<P>Students and Game Developers who are members of IGDA Finland are entitled to a -50% discount. Please email your IGDA Membership number and you will receive a discount code.</P>
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<P>The seminar is "Invite-Only". By registering you get a chance to participate in the seminar. The organizers have the right to refuse a registration. No refunds for purchased tickets.<STRONG><BR></STRONG></P>
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<H2>Special Thanks to our Sponsors and Partners</H2>
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<H3><A HREF="https://www.apprien.com/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Apprien</A></H3>
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<H3><A HREF="http://peliala.fi/en/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Game Makers of Finland </A></H3>
</LI>
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<H3><A HREF="https://newcohelsinki.fi/en/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Newco Helsinki </A></H3>
</LI>
<LI>
<H3><A HREF="https://www.neogames.fi/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">NeoGames </A></H3>
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</LI>
</UL>
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<H2>Contact Details</H2>
<P>For any questions, please contact:<BR></P>
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<P CLASS="MsoNormal"><STRONG>Regina Casteleijn-Osorno</STRONG>, <A CLASS="ExpandedProfileProperty-module_link_delve" ROLE="link" TARGET="_blank" TITLE="Send email" REL="nofollow noopener noreferrer">regina.casteleijn-osorno@aaltoee.fi</A>, <SPAN>+358 50 353 2624</SPAN></P>
<P><STRONG>Andreea Cozma</STRONG>, andreea.cozma@aaltoee.fi, +358 50 308 7214<BR></P>
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Aalto Design Factory

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Monetization in Games

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