Mythbusting Embodied Carbon
Presented by Optima Systems & Tunley Environmental
🔍 How well do you really understand Embodied and Lifecycle Carbon?
Carbon calculations aren’t always as straightforward as they seem. Misconceptions can lead to poor decisions, unnecessary costs, and misleading sustainability claims.
Join us for a myth-busting session designed to cut through the noise. Gain practical insights that will help you navigate carbon assessments with greater clarity and confidence.
🧠 What You’ll Learn:
We’ll break down the core concepts of Embodied and Lifecycle Carbon, showing you how emissions are measured — and where errors often creep in.
By the end of the session, you’ll be able to:
- Distinguish between Embodied and Lifecycle Carbon
- Identify common gaps in carbon assessments
- Spot misleading claims and greenwashing tactics
- Make more informed and sustainable decisions
We’ll also address widely held myths around product Carbon Footprints, including why many assessments miss key data points.
🎤 Meet the Presenter:
Dr. Aaron Yeardley Science Team Co-Lead at Tunley Environmental
Dr. Yeardley is an expert in carbon data analysis, sustainability science, and engineering-led decarbonisation. He’ll share real-world examples and answer your questions in a live Q&A session to help you tackle carbon challenges in your own projects.
📅 Event Details:
Date: Wednesday 21st May 2025
Time: 1:00 pm – 3:00 pm AEST
Location: Dexus Place, Level 4, 480 Queen Street, Brisbane, QLD 4000
