Never Mind the Typography

Brands carry meaning, They shape who we are. They help make –  and are made by –  the world around us. Brands live in our hearts and minds. some command loyalty, like John Lewis and Apple. Some are forgotten, like Wood Milne Rubber Heels. Some reflect a time the now seem shocking or surprising. Consider Craven A cigarettes with their promise, “will not affect your throat”, or Kellogg’s Corn Flakes – promoted after wartime rationing as “deliciously flavoured with malt, sugar and salt.” From 40 years of Star Wars to the Spice Girls and Peppa Pig, every brand tell a story. We’re here to share them with you.

Museum of Brands

What you will learn
Find out how typography gave the angst and rebellion of Punk a voice that exploded in a riot of letterforms and demanded to be heard. See how a typeface gave Obama’s words the clarity and impact to change history. Learn how your choice of font can empower your words and become the soapbox for your rallying cry. 
A typeface gives a cause or movement a recognisable voice that inspires ideas, ensures its message is listened to, and empowers its words to make a difference.  
Sarah will show you what the voices of change and rebellion look like against the backdrop of history. Seeing them in the context of the era reveals the full impact they had at the time, and demonstrates how a font can become the catalyst for change.
About the evening
Arrive early to see the temporary exhibition The Graphics of Punk. Admission to the Museum displays are included in the ticket.  
The bar opens at 6pm.
About Sarah Hyndman
Sarah Hyndman is the author of Why fonts Matter and the founder of Type Tasting who is involved in research into the psychology of typography. Sarah is on a mission to make typography accessible and exciting for everybody, not just designers. She specialises in making the complex topic accessible with originality, humour, a dash of theatre and lashings of audience participation.
Sarah Hyndman is the founder of Type Tasting. She is a graphic designer, writer and public speaker who is known for her interest in the psychology of typefaces and for her research. Sarah’s aim is to make typography accessible to everybody, which she does with originality, humour and a dash of theatre. She ran pop-up Type Tasting workshops at the V&A for theLondon Design Festival in 2015 and runs Dalston Type Safaris.

Museum of Brands, Packaging and Advertising

Our {communityGuidelinesLink} describe the sort of content we prohibit on Eventbrite. If you suspect an event may be in violation, you can report it to us so we can investigate.

To report other categories of prohibited or illegal content, submit {link}

Never Mind the Typography

More events from Museum of Brands

Discover more events from Museum of Brands, from Business to other experiences you might love.

Still looking for the right event?

Explore all events in London and filter by date, category, and more to find the perfect fit.

Never Mind the Typography

More events from Museum of Brands

Discover more events from Museum of Brands, from Business to other experiences you might love.

More Business events

Browse more Business events with different dates, prices, and formats to find your next great experience.

Still looking for the right event?

Explore all events in London and filter by date, category, and more to find the perfect fit.