Nudgestock 2018

Ogilvy Change is a dedicated behavioural interventions agency that was founded by Rory Sutherland in 2012 to answer the needs of the Ogilvy Group and co-ordinate the execution of behavioural strategies across multiple marketing disciplines. Our dedicated team of Behavioural Strategists are trained psychologists and cognitive researchers who apply the latest academic thinking in social psychology, neuroscience, evolutionary biology and behavioural economics. By working closely with our communications...

Ogilvy Change

<H2 CLASS="MsoNormal">Nudgestock is back!</H2>
<H2 CLASS="MsoNormal"> </H2>
<H3 CLASS="MsoNormal">Your one day festival of behavioural science returns for 2018.</H3>
 
For one day in June, join us on a clifftop pavilion on the South Coast of England as we bring together a wonderfully eclectic mix of thought leading talks and behaviour change case studies. All interspersed with a suitable mix of drinks, mingling, ice cream stalls and revelry.
 
Hosted by Rory Sutherland, you can expect some of the leading thinkers and practitioners in behavioural science, marketing, advertising and more. You’ll be joined by business people, government, academics and members of the public all with a shared interest in behavioural economics, psychology, game theory and evolutionary biology.
 
Previous speakers include Meik Wiking, Richard Thaler, Nassim Taleb, Dave Trott and Tim Harford. It was a sell out last year and in its sixth year you can expect another day packed with some brilliant talent.  
 
Apart from our curiosity, we are united in our belief of the potential for diverse disciplines to not only significantly improve peoples’ quality of life, but also to give businesses new tools with which to solve some of the biggest challenges. 
 
Unseen opportunities await.
 
<H3 CLASS="MsoNormal">What will I hear?</H3>
 
<UL>
<LI>
Stimulating insight from cutting-edge behavioural research
</LI>
<LI>
Turning theory into action: leading practitioners in the field will share their experience of nudging in the real world
</LI>
<LI>
The latest case studies from around the globe. We’ll explain the science, the application and (most importantly) the results they have achieved.
</LI>
</UL>
<H3> </H3>
<H3>Who's Speaking? </H3>
Nicholas A. Christakis is an American sociolgist and physician best known for his research on social networks and on the socioeconomic and biosocial determinants of behavior, health, and longevity. Nicholas' research into the structure and function of social networks investigates how they operate to influence thoughts, feelings, and behaviours, as well as how we can use them for good (he's also been named one of the most influential people in the world!). He directs the Human Nature Lab at Yale, and is the Co-Director of the Yale Institute for Network Science.
 
Michael Pawlyn is the founder of Exploration Architecture, a design, innovation and strategy company focussed on using biomimicry in order to design high-performance buildings and solutions for the circular economy. Pawlyn was central to the team that designed the Eden Project, and jointly initiated the widely acclaimed Sahara Forest Project. He is a well-known keynote speaker on innovation and his TED talk has had over 1.7 million viewings, while his book Biomimicry in Architecture has been RIBA Publications’ best-selling title. 
 
Caroline Webb is a British author and business consultant. Her bestselling book, How to Have a Good Day, argues that insights from behavioural economics, psychology and neuroscience can - and should - be used to improve our working lives. Webb is also an economist, executive coach, and former McKinsey partner.
 
Professor Ruth Morgan (MA (Oxon), D.Phil) is Professor of Crime and Forensic Science at UCL. She is the Founder and Director of the UCL Centre for the Forensic Sciences which she set up  in 2010 as the first dedicated interdisciplinary research centre to address the big challenges of interpreting forensic science evidence.  Ruth is one of the most prolific researchers in forensic science, with her group focussing on how we interpret what forensic science evidence means, and how we understand decision-making under uncertainty. She regularly presents her research at international conferences and her research has been featured in popular TV crime dramas. 
 
Don Marti is an open source strategist at Mozilla, working on open innovation. He is the former editor of Linux Journal and has written for LWN and other publications. Don has worked in software development, technical marketing and media, and has served as president and vice president of the Silicon Valley Linux Users Group.
 
John Kay is one of Britain’s leading economists. His work is centred on the relationships between economics, finance and business. His career has spanned academic work and think tanks, business schools, company directorships, consultancies and investment companies. John has been a Fellow of St John’s College, Oxford since 1970 and has held chairs at London Business School, the University of Oxford, and the LSE.
John is a director of several public companies and a contributing editor of the Financial Times. He is the author of many books and articles. His latest book, Other People’s Money, was published in 2015 to wide acclaim.
 
Booking.com has grown from a small Dutch start-up in 1996 to one of the largest travel e-commerce companies in the world, employing more than 15,000 employees in 70 countries worldwide. We'll hear some of the tricks of the trade from their dedicated behavioural insights and psychology team, including:
Johann Rozario is a Product Owner at Booking.com HQ in Amsterdam, incorporating behavioural psychology into Booking.com's core product to help users achieve their travel needs using learnings from rigorous experimentation, machine learning and user research. He also trains new product owners at Booking.com on behavioural psychology applications. Previously he co-founded a peer-to-peer foreign exchange startup in Australia and Canada (FX Now) and locally lead new product development projects at PayPal and eBay including PayPal Tap &amp; Pay and eBay Now. Prior to his career in technology, Johann held various Management roles in the Corporate &amp; Investment Banking industry. 
Kees Oomen is a Senior Product Owner at Booking.com HQ in Amsterdam, worked on both side of the marketplaces on the Booking.com platform. First, Kees applied behavioral science to experiment on the Front-End organization to empower Booking.com's customers to experience the world across the (mobile)web and apps. Currently, he is guiding a team of product owners on how to grow their supply of accommodations in order to keep up with the demand from travelers. Before started at Booking.com Kees worked as a Conversion Rate Optimization consultant, enthusiastically applying both his Business Administrations and Psychology degrees.
 
...and more!
 
<H3>How do I get there and back?</H3>
Trains:  We recommend that you get the 08.37 from London St Pancras which arrives 09.30 Folkestone Central; the venue is a 10 min walk from there. Return trains are at 18.11, 19.00 and later. 
Cars: We're expecting another full auditorium at this year's event, so parking may be challenging.  There are 171 spaces available opposite the theatre for £3 per day
<H3> </H3>
<H3>What time do doors open for registration?</H3>
Doors will open at 9.30am for registration. 
<H3> </H3>
<H3>Can I get a refund on my ticket?</H3>
Tickets are non-refundable but are transferable until May 25th 2018
Sometimes due to unforeseen circumstances, speakers may change however we will always ensure have a varied agenda. 
<H3> </H3>
<H3>About the Leas Cliff Hall</H3>
The Grand hall was opened on 13th July 1927 by Prince Henry, Duke of Gloucester.  The opening concert was performed by the Folkestone Municipal Orchestra and over the years the hall has played host to The Rolling Stones, T Rex, Thin Lizzy, Judas Priest, Paul Weller, Status Quo, Motorhead, Kings of Leo, Sterophonics and Kaiser Chiefs.
 
Please let us know if you have any dietary requirements for lunch.

Leas Cliff Hall

Our {communityGuidelinesLink} describe the sort of content we prohibit on Eventbrite. If you suspect an event may be in violation, you can report it to us so we can investigate.

To report other categories of prohibited or illegal content, submit {link}

Nudgestock 2018

More events from Ogilvy Change

Discover more events from Ogilvy Change, from Science & Tech to other experiences you might love.

Nudgestock 2018

More events from Ogilvy Change

Discover more events from Ogilvy Change, from Science & Tech to other experiences you might love.

More Science & Tech events

Browse more Science & Tech events with different dates, prices, and formats to find your next great experience.