Free

Nuneaton Digital Towns

Event Information

Location

Location

The Saints Learning zone

Newdegate Street

Nuneaton

CV11 4ED

United Kingdom

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Event description

Description



This programme is made up of 3 sessions:


Session 1 - Using Instagram and Facebook to drive sales

Monday 27th January 2020 - 10am-1:30pm


Session 2 - Experiential Retail and practical ways to create a buzz

Monday 10th February 2020 - 10am-1:30pm


Session 3 - What's next in store for your retail business

Monday 23rd March 2020 - 10am-1:30pm


We ask that you complete all 3 for the maximum benefit.




Who are these sessions suitable for?

This session is part of our Digital skills programme which is open to all Warwickshire retailers with premises on the high-street such as (but not restricted to) fashion and accessory stores, florists, butchers, electricals, cafés.

Please note, unfortunately this programme cannot support standalone retailers outside the town centre or on business parks at this point in time. A full list of all eligible town centers can be found at bit.ly/digitaltowns.





Programme details

Session 1 | Using Instagram and Facebook to drive sales

Monday 27th January 2020 - 10am-1:30pm

This course will teach you how to use social media to talk directly with your customers, build a local relationship and drive traffic to your store.

  • Know your customer – what platform is right for them?

  • How to write a killer profile about your retail business

  • How to use social media to increase footfall

  • How to avoid the hard sell and create posts that will entertain and excite your customer

  • Why you should be using Instagram hashtags

  • How to use Instagram/Facebook stories to build trust, entertain and show your expertise

  • Boost your business through local collaboration

  • How to find and work with influencers

  • Creating targeted adverts


Session 2 | Experiential Retail and practical ways to create a buzz

Monday 10th February 2020 - 10am-1:30pm

Physical stores have turned to “experiential retail” as a way of attracting customers back in store following the rise of online shopping. During this workshop we explore how to give customers a reason to visit.

This course will look at a mix of exclusive in store marketing opportunities, ideas for maximising your businesses exposure during local events and how to use digital tools to better connect with customers.

  • How to create great customer experiences

  • How you can create ‘in store theatre’

  • Creative ways to tap into local events

  • How you can use storytelling to grow your business

  • How to get customers to do your marketing for you

  • How to maximise your customer base


Session 3 | What's next in store for your retail business

Monday 23rd March 2020 - 10am-1:30pm

A follow on course to review how retailers are progressing towards their objectives.

  • Local opportunities for your Business

  • Working collaboratively to drive footfall

  • Creating tailored marketing plans

  • What support is available

  • Goal setting



What should I bring?

You will need a pen and paper to take notes during the sessions




Venue and Parking details

The venue does not offer parking however the nearest car park is the Justice Walk Car park (CV11 4DW) which is a 17 minute walk from the venue so please allow yourself plenty of time to park. The car park is £4 for up to 4 hours.


The venue is also a 17 minute walk from the Nuneaton bus station (CV11 4HB).




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Location

The Saints Learning zone

Newdegate Street

Nuneaton

CV11 4ED

United Kingdom

View Map

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