Once upon a pixel: The magic behind digital tracking

This free webinar will guide you through the magical world of marketing pixels to help you transform your digital marketing.

Step into the enchanted world of marketing pixels in this light-hearted but practical webinar designed for artists and creative and cultural organisations. Whether you're promoting exhibitions, performances, festivals or products, understanding how pixels work can help you reach the right audiences, retarget visitors, and measure the impact of your campaigns.

We’ll use familiar fairytales and nursery rhymes - think Goldilocks, Jack and the Beanstalk, and Little Red Riding Hood - to demystify the pixel journey and show how these tiny bits of code can transform your digital marketing.

This one-hour webinar, from James Akers, Tech Champion for Data Analytics and Insight, will guide you through everything you need to know to get started.

You will learn:

• What marketing pixels are and how they work (with storybook metaphors!)

• How to use pixels to track audience behaviour and retarget visitors

• Ethical and GDPR-compliant use of tracking tools

• Step-by-step guidance on setting up pixels on your website

What level is it?

Beginner - We’ll explain how marketing pixels work, what steps are needed to install them, and how new data can be used.

Accessibility

Live captions and BSL interpretation will be available. Slides will be shared in advance. You can join/leave freely and choose how to participate.
Need support registering or accessing the event? Email us at digitalnetwork@artscouncil.org.uk. Please give at least 10 days’ notice for access requests.

What type of webinar is it?

An instructional session with slides, Q&A, and chat interaction, hosted on Zoom.

Who can attend?

Free for those working with or for publicly funded arts and cultural organisations, or anyone eligible for Arts Council England funding, including artists, creatives and freelancers.

One-to-one support

Our Tech Champions can help you learn new skills, fix problems, or grow your audience. They offer bespoke, one-to-one support in areas such as strategy, websites, ticketing, data capture and analysis, social media and improving the accessibility of your online content. Available to those eligible for Arts Council England funding. Use our online contact form to get started.

Can’t make it?

No worries! Our webinar recordings are added to our website regularly. Sign up to our newsletter or visit the Knowledge Hub for new webinars and past recordings.

Privacy

We may share your name, job title, and organisation with participants and partners. Contact details are only shared if you opt in. See Arts Council England’s privacy notice for details.