Online Course: Tech for Non-Technical Founders

Sophia Matveeva is the founder ofEnty, a fashion tech platform that connects consumers to professional stylists for on-demand feedback. The company won App of the Day by Mashable, and Grazia named Enty one of the ‘world's best fashion tech startups’.Sophia also coaches entrepreneurs on the skills she had to learn to grow her company: technical skills, marketing and fundraising.Sophia also writes regularly inForbesand has also written for the Financial Times and The Guardian, as well as being featured in CNBC, BBC and INC.She has also acted as advisor at Chicago Booth’s New Venture Challenge and the Microsoft x London College of Fashion incubator.She holds an MBA from Chicago Booth, and a BSc (Hons) in Politics from Bristol.

Sophia Matveeva

<H2 CLASS="MsoNormal">Discover how apps and sites are made, boost your skills and make 2020 your most exciting year yet.</H2>
_ 
Do you have an idea for an app or a web-based business, but no idea how to build it? In this course you will get an overview of the basic concepts you need to run or launch a tech startup as a non-technical founder from someone who has done it themselves.
A non-technical founder’s job is not to learn to code, but to successfully manage the technology production process and make sure it aligns with business goals. To do this successfully, non-technical founders need to understand technology workflows, learn how to ask the right questions and collaborate with designers and developers.
Meet your instructor: <A HREF="https://vimeo.com/384597594" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">https://vimeo.com/384597594</A>
_
In this course, you will learn: 
1) The product lifecycle
<UL>
<LI>Workflow: from idea to product. The steps to take and the professionals invovled</LI>
<LI>How to learn what you really need and avoid the rest</LI>
<LI>Investors’ view</LI>
</UL>
2) Product Management basics 
<UL>
<LI>What product managers do and how that fits into the job of running a startup</LI>
<LI>Aligning business metrics with product metrics</LI>
</UL>
3) Design 
<UL>
<LI>Why designing for users is different to designing for beauty</LI>
<LI>How to test if users like and understand your designs</LI>
<LI>How to connect design to code</LI>
</UL>
4) Development
<UL>
<LI>Languages</LI>
<LI>Why one costs more than the other</LI>
<LI>Back end and server basics</LI>
</UL>
5) Analysis, AI and the feedback loop
<UL>
<LI>How to analyse your product for continuous improvement</LI>
<LI>What data scientists really do</LI>
<LI>AI decision tree: not as hard as it sounds</LI>
</UL>
This course assumes no prior knowledge of technology.
This course is great for: 
<UL>
<LI>Entrepreneurs who want to build technology products but do not have technical backgrounds</LI>
<LI>Non-technical professionals working in tech companies </LI>
<LI>Business school students who want to supplement their business knowledge</LI>
<LI>Professionals wanting to transition to the fast-growing technology sector</LI>
<LI>Professionals servicing tech company clients, e.g. recruiters, lawyers, consultants</LI>
</UL>
Bonuses
<UL>
<LI>Downloadable resources 
<UL>
<LI>Checklists, PDF guides, further reading suggestions (total combined value £600)</LI>
</UL>
</LI>
</UL>
<H3 CLASS="p1">Meet the instructor: <A HREF="https://vimeo.com/384597594" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">https://vimeo.com/384597594</A></H3>
<H3 CLASS="p1"> </H3>
<H3 CLASS="p1">The Details:</H3>
The course will consist of five live webinars led by Sophia (these webinars will be recorded for those who cannot make the dates). There will also be a chance to ask Sophia questions and receive group feedback at each weekly webinar. 
You will also have access to the material via shorter videos and written material, so you can learn at your own pace.
The course materials will be available on sophiamatveeva.com through a password protected page.
There is very limited availability to purchase both the course and a 1-2-1 advisory session with Sophia. Advisory sessions are usually £250 but in this one time offer you can buy the online course and a coaching session for the total price of £200. These tickets are extremely limited and once they're gone, they're gone.
Dates: 29th January - 26th February.
Price: 
<UL>
<LI>Early bird (before 19th January or until they sell out): £55</LI>
<LI>Standard: £75</LI>
<LI>1-2-1 Advisory + course: £200</LI>
</UL>
 
All sales are final and no refunds are available. This is a self-study course and individual feedback or direction is not included, aside from live webinar Q&A. Live webinars will take place on Wednesdays at 12:30 pm and will last an hour. A recording will be made for those who cannot attend these dates. Course materials are available until 30th June 2020. Spaces are limited.
 
Feedback from previous students:
"I learned a lot and appreciate the welcoming / safe environment to share questions and thoughts."
"Feel like we learnt the right amount (a lot!), concepts were clear, lots of useful and practical tips and great atmosphere!"
 
<H3 CLASS="MsoNormal">The instructor’s story:</H3>
When I left Chicago Booth, a business school consistently ranked as the global number 1 by Bloomberg and Business Week, I had a top tier MBA and great marketing skills, but had no idea about tech. In my journey of founding and building Enty into a global company, with an app, a website, an analytics panel and its own unique machine learning algorithm, I have had to delve into a complicated new world.
As a non-technical founder, learning tech skills and product management was costly, time consuming and often frustrating. I took online courses, read books, learnt some code, spoke to developers, product managers, data scientists and analysts and finally came up with a system to evaluate what I really needed to learn, and what I didn’t. I created this course for other entrepreneurs with non-technical backgrounds, to help them save time and money. 
Read more about the instructor here: <A HREF="https://www.sophiamatveeva.com/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">sophiamatveeva.com</A> or read her column on Forbes forbes.com/sites/sophiamatveeva
If you want more Tech for Non-Techies content and programming, join our MeetUp group: <A HREF="https://www.meetup.com/Tech-for-Non-Techies/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">https://www.meetup.com/Tech-for-Non-Techies/</A> or like our Facebook Page: <A HREF="https://www.facebook.com/Tech-for-Non-Techies-103908007710101" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">https://www.facebook.com/Tech-for-Non-Techies-103908007710101</A>

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Online Course: Tech for Non-Technical Founders

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