Onwards 2026
eight&four's annual Onwards conference returns with renewed momentum, sharper trend tracking & inspired creativity to shape the year ahead.
At eight&four we like to build F2F spaces where marketers can learn fast. Our busy events programme blends two flagship, full-day conferences - Onwards and Pitchfest - with Foresight, our bi-monthly intimate salon series for senior marketers.
Each event is built for clarity and momentum: clear eyed views on trends, nuanced thinking, and honest case studies - no hype, just tools you can use the next day.
Onwards is our annual January conference – which sets the agenda for the year to come. It is future focused, bold, and built to spark ideas and action.
From the launch of new ideas to high-energy sessions on resilience, collaboration and innovation, Onwards is where we come together to shape the year ahead.
eight&four's annual Onwards conference returns with renewed momentum, sharper trend tracking & inspired creativity to shape the year ahead.
At eight&four we like to build F2F spaces where marketers can learn fast. Our busy events programme blends two flagship, full-day conferences - Onwards and Pitchfest - with Foresight, our bi-monthly intimate salon series for senior marketers.
Each event is built for clarity and momentum: clear eyed views on trends, nuanced thinking, and honest case studies - no hype, just tools you can use the next day.
Onwards is our annual January conference – which sets the agenda for the year to come. It is future focused, bold, and built to spark ideas and action.
From the launch of new ideas to high-energy sessions on resilience, collaboration and innovation, Onwards is where we come together to shape the year ahead.
Good to know
Highlights
- 7 hours
- In person
- Doors at 1:45 PM
Refund Policy
Location
Lumiere London Underwood Flagship Venue
6-14 Underwood Street
London N1 7JQ
How do you want to get there?
Agenda
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Welcome to Onwards
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What 2025 Research Can Teach Us About 2026
Against a backdrop of shifting spend (digital now dominates 4 in 5 pounds) and renewed scrutiny on marketing effectiveness, we unpack the most recent AA/WARC spend forecasts, IPA/WARC effectiveness research and emerging media shifts. This session outlines how to build a resilient, integrated marketing ecosystem in 2026 — combining data, cross-channel layout, and long-term effectiveness planning.
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Successful Client x Agency Relationships in 2026
In 2025 eight&four undertook a wide-ranging agency strategy services review – interviewing over 20 CMO’s & Marketing leaders globally to understand their hopes & challenges ahead of 2026. Lee Nelson, VP of Marketing at DHL E-Commerce, joins us to give her view of the marketing ecosystem in 2026, and how she fosters positive agency relationships to help her deliver.