OUT OF HOME: CAPTURING THE COMMUTER

OUT OF HOME: CAPTURING THE COMMUTER - IN DISCUSSION WITH BILLUPS

Out-of-home has changed from static posters to responsive, data-triggered storytelling. In this session, we break down how OOH fits into performance plans and how to synchronise it with mobile, search and social strategies. Learn how to combine programmatic OOH, footfall tracking, and contextual messaging to make your next campaign truly omnichannel.

Key Takeaways:

• What’s new in the OOH landscape
• Building commuter mindsets into targeting
• How OOH and mobile work together
• Tracking effectiveness: from exposure to conversion

This Summer, SINE Digital invites our clients to join our SINE SUMMER SESSIONS, a thought-provoking, insight-rich series of interactive, short-form talks exploring the sharp edge of performance-driven digital marketing over a glass of something refreshing!

Designed to spark conversation, deepen strategic thinking, and deliver real-world applications, these 45-minute sessions bring together experts across media, data, tourism, and technology to tackle the evolving challenges and opportunities facing entertainment and culture brands today.

Whether you're looking to sharpen your strategy, get inspired by new tactics, or understand what's around the corner, this is your summer reset.

Join us at the SINE Digital UK office for a wonderful conversation over a glass of fizz. Session will last a maximum of 45mins with the opportunity to network afterwards.