Packaging Hackathon

Get your business Net Zero readyJoin the hundreds of London businesses committing to reduce their greenhouse gas emissions.

Green Business Action

Hear from leading industry experts about how to design innovative and sustainable packaging, reduce waste and protect your IP.

Brunel University London, Law School, Moot Court

Does your company use packaging? What is it&#x27;s environmental impact?Are your customers asking about it?Bring your packaging along and get advice from leading industry experts about how to design innovative and sustainable packaging, reduce waste and protect your intellectual property. In other words, &quot;hack&quot; your current packaging, and profit from new solutions designed by Brunel Masters students. Carbon experts will tell you what the current environmental impacts are and once you&#x27;ve got a baseline, you will hear from leading packaging innovators about their products, how they&#x27;ve protected their IP and grown their businesses. Confirmed Speakers:Professor Rob Holdway is an innovation, design and Life Cycle Analysis expert who works with universities, micro businesses through to international corporates, governments and not for profits on their design challenges. Rob will provide the inspiration and insights you need to successfully innovate, reduce your packaging impacts and profit from your new designs.Dr Hayleigh Bosher is a Senior Lecturer in Intellectual Property Law and Associate Dean at Brunel University London, she runs the IP Pro Bono service at Brunel Law School and is a legal consultant in the creative industries. She will show you how intellectual property can be used to protect and monetise your packaging, branding and business, as well as understanding other people&#x27;s rights to avoid infringement. M﻿arta Siera, 4iP Council, is the Marketing and Communications Coordinator at 4iP Council. She is also a Spanish entrepreneur focussed on sustainability and social projects. She has 15 years of experience in Digital Marketing working internationally. M﻿ore speakers to be announced...Agenda09:30: Arrivals 10:00: Marta Sierra , 4iP Council 10:10: Rob Holdway &amp; Hayleigh Bosher10:30: Packaging innovators11:00: Panel discussion 11:45: Introduction to the Un-pack-athon12:00: Lunch break13:00: Measure you current packaging impacts14:00: Un-pack-athon with Brunel Masters students 16:00: Finish This workshop is a partnership between Better Futures+, Co-Innovate, Brunel University, 4iP Council, and The Brunel Law School IP Pro Bono Service, leading enterprise support programmes and supported by the European Regional Development Fund and Greater London Authority. Better Futures+ provides free net zero support and energy advice to small and medium enterprises, connecting London&#x27;s businesses with experts in sustainability. Co-Innovate at Brunel University provides innovation support for new product, service and process innovation, connecting businesses to the academic expertise, specialist knowledge and resources found within the university. 4iP Council is a non-for-profit research organization focused on the link between IP and innovation. They produce ‘easy to digest’ content, specially tailored for non-IP experts, SMEs and start-ups.The Brunel Law School IP Pro Bono service is led Dr Hayleigh Bosher and the Legal Advice Centre team. Together with external legal partners and her students studying Intellectual Property law students, the IP Pro Bono services offers and a free intellectual property audit to entrepreneurs, start-ups, SMEs, social enterprises and community organisations.

Packaging Hackathon

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Packaging Hackathon

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