People First Internal Comms Strategy Lab

The world of internal communication is shifting fast. AI can already generate copy, analyse data, and distribute messages at scale. Employees expect consumer-grade experiences. Leaders demand measurable impact. The traditional “order-taking” model of comms is no longer enough.

That’s why we created the PFIC Strategy Lab — an immersive, in-person masterclass where you’ll move beyond execution and build the strategic capabilities you need to future proof your career for the new era of IC.

This one-day course blends the Explorer foundations of PFIC with a deep dive into strategy and architecture. You’ll leave with a PFIC Strategy Blueprint — a credible, people-first plan that proves the value of comms and earns respect at the leadership table.

This course is for you if you want to:

• Step up from comms “doer” to PFIC strategic partner.
• Build a people-first comms strategy that connects employee experience with business outcomes.
• Stop firefighting and start leading with confidence.
• Learn how to position IC as complementary to AI, not competing with it.
• Gain recognition that demonstrates your capability to employers and peers
  
  By the end of the PFIC Strategy Lab, you’ll be able to:
  
• Build a PFIC Strategy Blueprint that links comms directly to organisational goals.
• Define clear Objectives and Key Results (OKRs) that demonstrate impact.
• Make a compelling business case for People-First IC in your organisation.
• Lead stakeholder alignment conversations with credibility.
• Apply practical PFIC tools to design PFIC strategy.
• Use AI-powered tools for insight and planning — while doubling down on the human skills machines can’t replace.

Meet your instructors

Emma Bridger, Co-Founder, The EX Space
Emma is one of the world’s leading experts in employee engagement and experience. Author of Employee Engagement and Employee Experience by Design, she has trained thousands of professionals globally and helped leading organisations create better workplace experiences.

Lee Smith, Co-Founder, The EX Space
With over 30 years’ experience in internal communications and employee engagement, Lee is a recognised authority in the field. He co-founded the State of the Sector research and the Accelerate learning programme, and has worked with organisations worldwide to elevate IC from execution to influence.

Why join the PFIC Strategy Lab?

• Future-Proof Your Career: Strategy is the skill leaders value most. Build the capabilities that will set you apart in the Human + AI era.
• Recognition: Leave with a certificate and a digital PFIC badge to prove your new capability.
• Hands-On learning: No fluff or theory overload — just practical tools you can apply straight away.
• Proven methods: Learn tried-and-tested PFIC tools already being adopted by forward-thinking organisations.
• Small cohort: Just 15 seats available, ensuring real interaction and space to experiment.
• Network & community: Connect with like-minded professionals who share your ambition to elevate IC.

What others are saying about PFIC

“With AI it’s evolve or die for IC practitioners… but this book more than any I’ve come across sets out the new opportunity.”
— Marc Wright, Founder, Simply Communicate

“This really is our time! Lee and Emma don’t just talk about people-first comms, they show us how to do it… Bravo. This is a true masterpiece that propels internal comms into the future of work.”
— Jo Coxhill, Employee Experience & Culture Consultant

“Loved it! Easily the best book I've read all year and bang on for such a time as this.”
— Eduvie Martin, Past President, International Association of Business Communicators

Practical Information

📅 Date: Wednesday 12 November 2025
📍 Location: Central London
👥 Group size: Max 15 participants
💸 Price: £595 early bird / £695 standard plus VAT
(includes lunch and all course materials)

Ready to step into strategy?

Seats are limited and already in demand. Join us for the world’s first PFIC Strategy Lab and future-proof your role as a comms leader.

👉 Reserve your seat today