Permission Granted

Belfast Ulster Bank Accelerator

Join us for the launch of Professor Maura McAdam's new book, a call-to-action playbook for women entrepreneurs.

Ulster Bank Entrepreneur Accelerator

Join us for the Belfast launch of Prof Maura McAdam’s new book Permission Granted: A Call-to-Action Playbook for Women Entrepreneurs, an inspiring and practical morning bringing together women founders, aspiring entrepreneurs, and the supporters of women‑led enterprise.About the BookTraditional entrepreneurial narratives shaped largely by male‑dominated normsoften fail to reflect women’s lived experiences. Barriers such as unequal access to funding, institutional bias, and the pressure to seek external approval can create the sense that women need “permission” before stepping into entrepreneurship.Permission Granted challenges this narrative head‑on.Drawing on more than 30,000 hours of research and interviews with over 300 women entrepreneurs worldwide, the book distils decades of evidence and practical insight into eight powerful Calls to Action (CTAs) to help women start, build, and grow thriving businesses.Structured across three stages:<ul><li>Permission to Start</li><li>Permission to Build</li><li>Permission to Grow</li></ul>Each chapter blends research‑backed strategies with actionable steps that can be implemented immediately, alongside “Words from the Wise” contributions from pioneering women founders. Designed as a hands‑on playbook, not abstract theory, Permission Granted offers women a clear, evidence‑based approach to entrepreneurship on their own terms.Event Programme<ul><li>Nespresso coffee and networking to kick the event off</li><li>Q&amp;A with <a href="https://www.linkedin.com/in/prof-maura-mcadam-7358501/" title="https://www.linkedin.com/in/prof-maura-mcadam-7358501/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Prof. Maura McAdam</a>, hosted by <a href="https://www.linkedin.com/in/ferrisjohn/" title="https://www.linkedin.com/in/ferrisjohn/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">John Ferris</a>, exploring her motivation for writing the book and spotlighting key insights from Permission Granted</li><li>Featured Entrepreneurs (CTA 1: Challenge the Norm): Hear from three women founders who have disrupted their industries and carved their own entrepreneurial paths. Our speakers are <a href="https://www.linkedin.com/in/olga-mcateer-033a8620/" title="https://www.linkedin.com/in/olga-mcateer-033a8620/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Olga McAteer</a>, McAteer Solutions Ltd; <a href="https://www.linkedin.com/in/haileigh-lamont-a75810193/" title="https://www.linkedin.com/in/haileigh-lamont-a75810193/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Haileigh Lamont</a> - Renegade Advocacy Ltd and <a href="https://www.linkedin.com/in/louiseneedi/" title="https://www.linkedin.com/in/louiseneedi/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Louise Doyle</a>, Needi.</li><li>Closing presentation by <a href="https://www.linkedin.com/in/louisekeenanclarke/" title="https://www.linkedin.com/in/louisekeenanclarke/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Louise Kennan Clarke</a> inspiring us to Grab the Mic (CTA 3)</li><li>Networking with founders, mentors, and ecosystem partners (CTA 5: NetWORKing)</li></ul>This event is designed to deliver practical value, build community, and spotlight the contributions and leadership of women entrepreneurs.We warmly invite all attendees to share insights, moments, and reflections using the event hashtag: #PermissionGranted.About the Author: Maura McAdam, PhDProfessor, researcher, coach, and accredited NLP Master Practitioner.For over two decades, Maura has translated her globally recognised research on entrepreneurship and leadership into practical guidance used by founders in real‑world environments. Consistently ranked among the top 2% of scientists worldwide for research impact, she is a leading voice in women’s entrepreneurship. Permission Granted is her first book written for a wider audience — blending rigorous evidence with lived experience to offer transformative strategies for women founders. ** Disclaimer **All information used in this presentation you are registering for is produced for information purposes only and is for the sole use of the attendees at the presentation. Whilst we feel this topic is beneficial to business owners, the views expressed are not intended to be and should not be viewed as individual advice or as a recommendation by Royal Bank of Scotland, NatWest, Ulster Bank, or any third party. You should seek independent advice in respect of issues that are of concern to you. To the maximum extent permitted by law we expressly disclaim all representations, warranties, or assurance of any kind, expressed or implied, that are made to the accuracy or completeness of the information contained in this presentation and do not accept any obligation to update or correct any information contained herein. During the event photographs may be taken on behalf of the host with a view to posting on social media to promote services offered to customers. If you do not wish to be included in the photographs please notify us. For the avoidance of doubt Royal Bank of Scotland/NatWest Bank/Ulster Bank does not produce the materials for all presentations. This disclaimer applies equally to any materials or presentations produced by a third party. 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