PHD Poolside Breakfast Panel and Overthrow II Book Launch

Registration for this event is now CLOSED!

Should you wish to request a ticket please email livemorechallenger@overthrow2.com

Overthrow II – 10 strategies from the new wave of challengers

Join PHD and eatbigfish at Cannes Lions for the exclusive launch of Overthrow II – 10 strategies from the new wave of challengers and receive a free copy from the first print run of the book.

Hear directly from the authors of Overthrow II, Adam Morgan, founder and partner of eatbigfish, and Malcolm Devoy, chief strategy officer of PHD EMEA, as they invite guests from leading disruptor brands challenging the status quo to discuss and debate what it means to be a challenger. The panel will cover the secret recipe to success – the five commonalities in marketing and media behaviours challenger brands seem to use.

Find your own challenger type and more information on overthrow2.com, and join the conversation using #LiveMoreChallenger.

Agenda:

0900 - Introduction from Philippa Brown, incoming CEO of PHD Worldwide
0905 – Adam Morgan and Malcolm Devoy introduce Overthrow II and the key learnings you can adopt to transform your business strategy

0920 – Panel discussion led by Adam Morgan with:

• Elio Leoni Sceti, co-founder & chief crafter of The Craftory
• Pascal van Ham, marketing director of Tony’s Chocolonely
• John Schoolcraft, global chief creative officer of Oatly
• Simon Joyce, global head of brand partnerships at COPA90