Pitch Craft for Press Coverage earned media pitching masterclass

Pitch Craft for Press Coverage: media pitching masterclass

Are you terrified of pitching to the media? Haunted by an empty inbox? Sick of being ghosted?

Join me and overcome your fears in this fun and practical media pitching workshop for in-house PR and comms practitioners, business leaders, and founders who are new to pitching, out of practice, or fed up with being ghosted. Banish your fears and learn how to secure high-profile press coverage and earned media opportunities. Includes a follow-up 1-2-1 video call with Ellen Carroll to get media pitching advice and feedback on your pitch.

Ready to stop being haunted by dead-end pitches?

Does a silent inbox send a shiver down your spine? Is the thought of hitting 'send' on a media pitch absolutely terrifying? Are you haunted by past pitches that vanished without a trace, or looking to get guidance from a fellow PR practitioner? Working with a PR agency, but the results are limited, and you're wondering what's really happening behind the scenes? This is the media pitching masterclass for you.

Join me on Thursday, 29 January 2026 for an online earned media pitching masterclass with an individual follow-up 1-2-1 session.

The Pitch Craft for Press Coverage media pitching masterclass is a highly practical workshop designed to transform your pitching skills. Join our small, supportive group and let strategic PR expert Ellen Carroll guide you out of the shadows. We'll demystify the craft of media pitching and give you the confidence to secure coverage that gets your story heard.

This workshop is for:

• Pitching newbies who find the whole process a bit, well... petrifying.
• In-house PR, Comms, or Marketing practitioners feeling out of their depth, out of practice, daunted by the pitching process, or wanting to secure better results.
• Business founders or leaders ready to unearth their story, understand how to pitch and secure great coverage, thought leadership, and earned media opportunities.

This isn't just a workshop; it's a very practical media pitching transformation

We don't just talk theory. Our three-step process will leave you with a powerful pitch and the confidence to use it, and the skills to secure strong media coverage.

Step 1: Pre-Masterclass preparation. Once you book, we'll send you a media pitching questionnaire. This helps you start drafting a real-life pitch or get support/feedback on a pitch, and helps us to understand what support you need.

Step 2: The Masterclass. Join Ellen and a maximum of 7 other participants for a live, interactive, and highly practical session. We'll go through all the basics of media pitching, dissect what makes a pitch irresistible, build your confidence, and help you build your story and confidence. There is a Q&A with plenty of time to ask questions.

Step 3: One-to-one bespoke guidance. This is where the real media pitching support happens. After the workshop, you'll refine your pitch or work on a new one and then submit it for private, expert feedback directly from Ellen.

PLUS, YOU'LL JOIN ELLEN FOR A PRIVATE 1-2-1 VIDEO CALL. This is your chance to pick my brains, brainstorm ideas, and get personal support to help with your pitch, story, and media relations strategy.

The Pitch Craft for Press Coverage Masterclass covers how to:

Craft your hook: Find the irresistible angle and hooks that make your pitches shine.

Build a killer subject Line: Learn how to craft and structure your pitch and the importance of the subject line.

Build trusted relationships: Build strong, long-lasting relationships with the media and build your reputation.

Pitch structure: Create a pitch that's clear, concise, and compelling.

Banish pitching fear: Gain the confidence to follow up, build relationships, and handle rejection.

Amplify your success: Learn what to do after you've landed coverage to maximise its impact.

Celebrate your wins: You’ll be invited to our private community to share your successes.

We’ll also look at the value of earned press coverage, AI in pitching (it’s a no for pitching, but so so useful for lots of other things), tips on social media pitching, and lots more besides.

Testimonials from previous attendees of Pitch Craft for Press Coverage

"Loved it! So much more than how to craft a pitch.”

"After just one session, I saw a noted difference in my correspondence with the press and much better returns on my outreach.”

“Brilliant, so informative, thank you.”

“Fantastic session, really useful and full of lots of helpful tips. As a relative ‘newbie’ to PR, I have learned lots and am looking forward to implementing!”

“I learned more about the process for gaining PR than I’ve learnt in 20 years.”

"The training provided by Nellie PR was invaluable in giving our team the confidence to pitch story ideas to journalists in an effective and compelling way."

"Thank you for such a great workshop today, lots of ideas and takeaways. Was great to hear that a little effort goes a long way - totally boosted confidence to share our story."

"Five out of five! I've never been a fan of pitching to the media and Ellen's course provided the confidence boost I wanted."

"Being quite new to the PR world,The it was great for me to get some more understanding of how to pitch well! Plus, it really helped me as I managed to get some coverage for a client in a publication they were hoping for by using some of the tips you gave!"

Read more Pitch Craft for Press Coverage testimonials and check out our other Pitch Craft for Press Coverage workshops.

About your guide: Ellen Carroll

Ellen has worked in PR and comms for 30 years. Both strategic and a doer, Ellen set up her own strategic PR agency in 2007 and has a career building brands and thought leaders working with amazing organisations, large and small, including Experian, Aviva, Thomson Reuters, David Nieper, Vulnerability Registration, STEP, and many more.

As a PR mentor and trainer, Ellen has also supported 100s of people and businesses to build their reputation and relationships, securing recognition as go-to-experts and thought leaders. Ellen is still very much at the coalface, pitching and securing expensive broadcast, national, trade, regional, and podcast coverage for Nellie PR clients. Previous Pitch Craft for Press Coverage participants have secured coverage in the likes of The Times, The Telegraph, BBC, and many more.

The practical details:

• Limited spaces: This live online workshop is restricted to a maximum of 8 participants to ensure everyone gets plenty of personal attention and feedback.
• Accreditation: The Pitch Craft for Press Coverage workshop is accredited by the PRCA. Attendees can log 20 CPD points.
• Community: All attendees will be invited to our private online community to share successes and a reunion catch-up.

Book your spot now before they all vanish!

We've limited this Masterclass to just 8 people to ensure a closed, supportive group where you ask questions, build pitch confidence, and help master the craft of securing press coverage. Don't get left in the dark with the same old pitching fears. Invest in yourself and your media pitching skills.

Looking forward to seeing you there and helping you overcome your media pitching fears. If you have any other questions, please get in touch hello@nelliepr.co.uk