Pitch Craft for Press Coverage: Spooky Special

Pitch Craft for Press Coverage: Spooky Special

Banish your pitching fears, dust off the cobwebs, and conjure up killer coverage.

Terrified of pitching to the media? Haunted by an empty inbox? Sick of being ghosted?

Join me and overcome your fears in this fun and practical media pitching workshop for PR and comms practitioners, business leaders, and founders who are new to pitching, out of practice, or fed up with being ghosted. Banish your fears and learn how to secure high-profile press coverage and earned media opportunities. Includes a private 1-2-1 video call with Ellen Carroll to get media pitching advice and feedback on your pitch.

Ready to stop being haunted by dead-end pitches?

Does a silent inbox send a shiver down your spine? Is the thought of hitting 'send' on a media pitch more terrifying than a haunted house? Are you haunted by the ghosts of past pitches that vanished without a trace? Or are you working with a PR agency, but the results feel invisible, leaving you wondering what's really happening behind the scenes?

Join me on 20 November for an online workshop full of treats and no tricks.

Welcome to a special Pitch Craft for Press Coverage Spooky Special – a spooktacularly practical workshop designed to transform your terrifying pitches into tempting treats for journalists. Join our small, supportive coven and let PR expert Ellen Carroll guide you out of the shadows. We'll demystify the craft of media pitching and give you the confidence to conjure up coverage that gets your story heard.

This workshop is the magic potion for:

• Pitching newbies who find the whole process a bit, well... petrifying.
• PR, Comms, or Marketing practitioners feeling out of their depth, out of practice, daunted by the pitching process or wanting to brew up better results.
• Business founders or leaders ready to unearth your story, understand how to pitch and secure great coverage, thought leadership, and earned media opportunities.

This isn't just a workshop; it's a very practical media pitching transformation

We don't just talk theory. Our three-step spell will leave you with a powerful pitch and the confidence to use it.

Step 1: The Preparation Spell (Pre-Workshop) Once you book, we'll send you a magical questionnaire. This helps you start drafting a real-life pitch you're working on, so you arrive ready to make magic happen.

Step 2: The Live Concoction (The Online Workshop) Join Ellen and a maximum of 7 other students for a live, interactive, and highly practical session. We'll go through all the basics of media pitching, dissect what makes a pitch irresistible, build your confidence, and help you build your perfect story, step-by-step.

Step 3: The Personalised Potion (Post-Workshop Magic) This is where the real enchantment happens. After the workshop, you'll refine your pitch and re-submit it for private, expert feedback directly from Ellen.

PLUS, YOU'LL JOIN HER FOR A PRIVATE 1-2-1 VIDEO CALL! This is your chance to pick her brains, brainstorm ideas, and get personal coaching to perfect your pitch and strategy.

What magical secrets will you uncover?

Craft your magic Hook: Find the irresistible angle and hooks that make your pitches shine.

Build a killer subject Line: Learn how to craft and structure your pitch and the importance of the subject line.

Cast a spell for long-lasting relationships: Build relationships for life, not just for the spooky season, and the importance of reputation.

Structure the perfect spell: a pitch that's clear, concise, and compelling.

Banish pitching fear: Gain the confidence to follow up, build relationships, and handle rejection.

Amplify your success: Learn what to do after you've landed coverage to maximise its impact.

Celebrate your wins: You’ll be invited to our private community to share your successes.

We’ll also look at the value of earned press coverage, AI in pitching (it’s a no for pitching, but so so useful for lots of other things), tips on social media pitching, and lots more besides.

Whispers from previous attendees of our Pitch Craft for Press Coverage training

"Loved it! So much more than how to craft a pitch.”

“Brilliant, so informative, thank you.”

“Fantastic session, really useful and full of lots of helpful tips. As a relative ‘newbie’ to PR, I have learned lots and am looking forward to implementing!”

“I learned more about the process for gaining PR than I’ve learnt in 20 years.”

"The training provided by Nellie PR was invaluable in giving our team the confidence to pitch story ideas to journalists in an effective and compelling way."

"Thank you for such a great workshop today, lots of ideas and takeaways. Was great to hear that a little effort goes a long way - totally boosted confidence to share our story."

"Five out of five! I've never been a fan of pitching to the media and Ellen's course provided the confidence boost I wanted."

"Being quite new to the PR world it was great for me to get some more understanding of how to pitch well! Plus, it really helped me as I managed to get some coverage for a client in a publication they were hoping for by using some of the tips you gave!"

Read more Pitch Craft for Press Coverage testimonials and check out our other Pitch Craft for Press Coverage workshops.

About your guide: Ellen Carroll

Ellen has worked in PR and comms for 30 years. Both strategic and a doer, Ellen set up her own strategic PR agency in 2007 and has a career building brands and thought leaders working with amazing organisations, large and small, including Experian, Aviva, Thomson Reuters, David Nieper, Vulnerability Registration, STEP, and many more.

As a PR mentor and trainer, Ellen has also supported 100s of people and businesses to build their reputation and relationships, securing recognition as go-to-experts and thought leaders. Ellen is still very much at the coalface and pitches and secures expensive broadcast, national, trade, regional, and podcast coverage for Nellie PR clients. Previous Pitch Craft for Press Coverage participants have secured coverage in the likes of The Times, Telegraph, BBC, and many more.

The practical details:

• Limited spaces: This live online workshop is restricted to a maximum of 8 participants to ensure everyone gets plenty of personal attention and feedback.
• Accreditation: The Pitch Craftt for Press Coverage workshop is accredited by the PRCA. Attendees can log 20 CPD points.
• Community: All attendees will be invited to our private online community to share successes and a reunion catch-up.

Book your spot now before they all vanish!

Halloween is our launch date, and in just a few weeks, this opportunity will vanish faster than a ghost at sunrise. We've limited this coven to just 8 people to create an intimate circle where you can safely ask anything, build true confidence, and help master the craft of securing press coverage. Don't get left in the dark with the same old pitching fears. Invest in yourself now and make the rest of the year terrifyingly successful.

Looking forward to seeing you there and helping you overcome your media pitching fears. If you have any other questions, just send a raven (or an email) our way.