What does “Platform Optimisation” actually mean?

Platform optimisation refers to improving your digital platforms — like your website, social media profiles, Google Business Profile, or booking systems — to make them more user-friendly, faster, more visible online, and better aligned with your business goals.

Why is Platform Optimisation important for small businesses?

A well-optimised platform can help you attract more visitors, convert them into customers, and build trust. It can also improve your visibility in search engines, reduce bounce rates, and make your business more professional and accessible.