Positioning for Success: A Guide for Young Entrepreneurs

Whether you already have one or are just starting out, if you follow the step-by-step framework laid out for you, you’ll be able to stand out in a crowded market by highlighting what makes your brand/product unique and valuable to your customers. This differentiation will ultimately attract attention, build preference, and increase loyalty.

Carla’s goal is to bring her real-world experience to this talk. She will boil strategies down into actionable, easy to digest exercises and examples that any entrepreneur and new business owner can follow and apply to get great results.

By the end of this talk you will have a comprehensive understanding of how to position for success! It’s time the world experiences your amazing ideas!

Agenda:

1. Introduction 

2. Understanding Positioning 

3. Identifying Your Target Audience 

4. Competitor Analysis 

5. Crafting a Unique Value Proposition 

6. Choosing the Right Positioning Strategy 

7. Creating a Brand Persona 

8. Developing a Positioning Statement 

9. Q&A and Group Discussion 

Carla Costa is a multiple award winning communications professional and the founder of the impactagency.studio and she has worked with global leading brands such as Starbucks, McDonald’s, Buena Vista Entertainment, Pepsi Max, Vodafone, Coty and Johnson & Johnson to name a few, and she is the founder of 3 businesses. She has developed a lot of knowledge through her experience and will be breaking down some of that knowledge with you in this talk.