PPC Deep Dive

STRIKE is a digital marketing consultancy firm founded by Giorgia Lugarini, seasoned paid media professional with over 7 years’ experience in the industryworking across countless business verticals and with brands such as Monsoon & Accessorise, Thomas Cook, Evans Cycles, Barratt Homes, Safestyle, Pets at Home and UKFast to name a few.Born and bred in Milan, Italy, Giorgia moved to Manchester in 2011 to complete a Master at the University of Manchester and then settled in the city’s growing digital economy, working her way through the ranks for heavyweight companies iProspect and UKFast. Since founding STRIKE in August 2018, Giorgia now channles herpassion for the industry by helping businesses grow through the power of digital marketing.The inspiration for STRIKE comes from Giorgia’s past as an international fastpitch softball player, a career that led her to win 18 Italian titles and a gold medal with the Italian Youth National Team.The STRIKE ethos combines a winning-team player mentality with world-class digital marketing skills, providing a truly revolutionary marketing service.STRIKE exists to help businesses of all sizes win at the digital marketing game, establishing trustworthy and enjoyable relationships, while smashing business results out of the ballpark.

Strike Digital Marketing

PPC has no rivals when it comes to growing business results. However, mastering paid search is not easy and can sometimes feel overwhelming.
This session is specifically designed for anyone who wants to learn how to improve their PPC results through Google Ads best practice. Over two hours we will cover the basics of Paid Search and account setup, deep-dive into the secrets of the optimal account structure, share top tips for keywords and ads creation as well as making the most of targeting.
The course is suitable for both entry level and more advanced professionals, allowing everyone to build their knowledge throughout the session. Most importantly, it is guaranteed to be a fun and interesting 2 hours!
Book now, you'll enjoy it!
Warm Up
<UL>
<LI>Introductions</LI>
<LI>Question to attendees about their challenges, level of experience, what they want to take away that day. The trainer will use this info to tailor the rest of the workshop to be as relevant as possible.</LI>
</UL>
2 - Search, PPC & Digital Marketing
<UL>
<LI>What is Search</LI>
<LI>What is PPC</LI>
<LI>Brief intro to other digital channels</LI>
<LI>How PPC fits within the digital marketing ecosystem</LI>
<LI>Interactive game: build a digital marketing strategy</LI>
</UL>
3 - PPC Deep Dive
<UL>
<LI>The auction model</LI>
<LI>What defines PPC best practice: quality score and how to maximise it</LI>
<LI>Best practice account structure</LI>
<LI>Best practice keyword selection & management</LI>
<LI>Best practice ads messaging & use of ad extensions</LI>
<LI>Best practice relationship between website landing pages and PPC</LI>
<LI>Best practice targeting including audiences, geography, time of day, device.</LI>
<LI>Summary</LI>
</UL>

NatWest Entrepreneur Accelerator

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PPC Deep Dive

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