PPC Live UK #6

Paid Search Is Changing. Come learn from experts on the best way to test & learn & stay relevant.  Pizza and refreshments always provded. :)

PPC Live

Join us for another PPC Live UK with 4 expert speakers, free drinks, free food and networking in the heart of London.

Accelerator (part of London Metropolitan University)

S﻿peakers confirmed: <a href="https://www.linkedin.com/in/adel-s-431ba3116/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Adel Said</a>, <a href="https://www.linkedin.com/in/janhenrik-lambrechts/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Jan-Henrik Lambrechts</a>, <a href="https://www.linkedin.com/in/dezcalton/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Dez Calton</a>, <a href="https://www.linkedin.com/in/satoko-ohtsuki/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Satoko Ohtsuki</a>Our speakers are a mixture of those who have been speaking for many years, who have set up their own amazingly successful events, as well as brand new faces to the speaking stage and all fantastic experts.5.30 pm Arrive, say hello, and grab a drink on us!6 pm Introduction to PPC Live UK6.15 pm Talk 1 - Jan - Henrik Lambrechts - Effective targeting in a world that is becoming more privacy-awareAs the world becomes more privacy-aware, effective targeting is becoming increasingly challenging. The elimination of third-party cookies, the implementation of new regulations such as the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR), and a general shift towards more stringent data protection measures have all made it harder for businesses to target their audiences with precision. In this talk, we will focus on how businesses can leverage first-party data to target their audiences while remaining compliant with privacy regulations. By collecting and using their own data, businesses can create detailed profiles of their customers, and use these profiles to deliver personalized marketing messages that are more likely to be effective.6.45 pm Talk 2 - Dez Calton - Responsive Search Ads: To Pin Or Not To Pin, That Is The QuestionRSA’s have been our only option for new text ads on Google for almost a year now, so in this talk, we will take a deeper look into how you can utilize and benefit from machine learning while maintaining control over your brand/messaging with your text ads. We&#x27;ll also take a look at how you should prioritise things such as branding, benefits, features and ad strength in your ad messaging. We will go through some real account examples and see how strategically pinning elements can tick both boxes, the needs of the advertiser and the recommendations/best practices from Google. So whilst we may not be entirely on a literary par with Shakespeare with our 90-character ad descriptions, we will ask, “To pin, or not to pin”.7.15 pm Talk 3 - Adel Said - Is Microsoft All That?Microsoft often gets a bad rep in the PPC sphere for not delivering results. In this talk, we will evaluate whether this is due to poor operation of the platform and general knowledge or if the platform simply cannot perform against Google in the same capacity. We will consider the ongoing debate between Microsoft &amp; Google. We will review how each functions against the other and what is best based on your own PPC goals. Reviewing how Microsoft has grown and its feature functionality in 2023, with a particular interest in why we&#x27;re recommending more PPC specialities to implement Microsoft alongside their Google efforts, helping to build a more rounded strategy for clients. 7.45 pm 30 mins break8.15 pm Talk 4 - Satoko Ohtsuki - Click frequency Cap vs Conversion RateResearchers said letting users see the ads 10 times will create the highest CVR. But how about clicks? Do we have any relationship between click frequency and CVR??Viewing the data, we could see some trends in the relationship based on the market. Many markets had the highest performance in some frequency caps. As a result, the CVR will slow down, and there will be no CV after some threshold.In this session, we will showcase successful case studies where Spider AF’s unique frequency analysis results have significantly optimized and improved ad delivery.Let&#x27;s evaluate it relatively and have a discussion!8.45 -9 pm Panel discussion

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PPC Live UK #6

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PPC Live UK #6

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