PPC Live UK #9

Paid Search Is Changing. Come learn from experts on the best way to test & learn & stay relevant.  Pizza and refreshments always provded. :)

PPC Live

Join us for another PPC Live UK with 4 expert speakers, free drinks, free food and networking in the heart of London.

China Exchange

S peakers confirmed: <a href="https://www.linkedin.com/in/holly-kelly-hjk91/" title="https://www.linkedin.com/in/holly-kelly-hjk91/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Holly Kelly</a>, <a href="https://www.linkedin.com/in/amy-stamper/" title="https://www.linkedin.com/in/amy-stamper/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Amy Stamper</a>, <a href="https://www.linkedin.com/in/byron-tassoni-resch-b7260823/" title="https://www.linkedin.com/in/byron-tassoni-resch-b7260823/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Byron Tassoni-Resch</a>Our speakers are a mixture of those who have been speaking for many years, who have set up their own amazingly successful events, as well as brand new faces to the speaking stage and all fantastic experts.Want to connect with event attendees, even before the event? Join our <a href="https://bit.ly/pluwhatsapp" title="https://bit.ly/pluwhatsapp" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">PLU Chat Whatsapp Group</a> and make friends &amp; chat about PPC struggles before the awesome event day arrives. 5.30 pm: Arrival and drinks 6 pm: Introduction to PPC Live UK from Anu 6.15 pm: Talk 1 - The Importance of PPC &amp; SEO Integration - Holly KellyDigital marketing specialists and departments often fall into a default of operating within silos. This can cause inefficiencies and hamper your performance opportunities. Holly's talk will focus on how you can integrate your digital marketing campaigns across search and social from a paid and organic perspective. You will get actionable tips that you can start implementing across your inhouse and agency teams today. 6.45 pm: Talk 2 - How to measure Paid Media in a Post-Cookies World - Amy StamperMeasurement is having what may be the biggest shake-up yet in 2024, with cookie deprecation looming, and AI and signals taking over from traditional attribution. For anyone running Paid Media, particularly upper funnel Social or Brand campaigns, this might be worrying! Amy will be sharing practical ways to evolve measurement using 1st party data, with options for brands at both ends of the brand / performance spend spectrum. Plus, what 3rd party tools &amp; new platform options are available to help you understand what impact your spend is having on business goals. 7.15 pm: Talk 3 - Creating and using Demand &amp; Supply models in Paid Search - Byron Tassoni-ReschBeginning with an in-depth look at the theoretical underpinnings, Byron will chat about how demand and supply models can be used to influence your paid search strategies &amp; get closer to understanding your business or clients. Thereafter, the highlight of the talk will be a detailed case study, showcasing how a well-implemented demand and supply strategy can lead to significant improvements in campaign effectiveness and performance growth. Whether you're looking to refine your existing approach or seeking innovative ways to leverage paid search, this talk will provide valuable insights and practical solutions for marketers at all levels. 7.45 pm: Pizza + drinks + networking break 8.30 pm: Panel Discussion 9 pm: Networking

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PPC Live UK #9

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PPC Live UK #9

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