Prototyping a product can be as simple as making early sketches through to complex digital wireframes or a clickable proof of concept. In whatever way, prototyping brings your concept to life so that you can take it to users for testing and validation, or take it to the business to get everyone on board and excited about your vision.
We use a range of prototyping methods depending on the various needs of the diverse people and organisations we work with. Our head of design, Andy Lewis and Senior Design & UX Consultant Natasha Maiselman, will talk you through some of our favourites and show how making a prototype is much more accessible than you might think.
Andy has been a designer for 15 years, almost seven of those at Magnetic. He heads up our design team, overseeing our junior and middleweight designers to create all sorts of products and propositions for all sorts of organisations.
Natasha's experience enables her to translate business needs into brilliant creative concepts. An expert in User Journey Mapping, product UX, and deliverable User Interfaces. With over 14 years of experience crafting journeys and designs that solve problems and delight, for the likes of M&S, Bupa, Coca-Cola and BMW.
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