Provenance Through Partnership

Sourcing for Growth

<H3 CLASS="MsoNormal">Provenance Through Partnership</H3>
<H3 CLASS="MsoNormal">Event on Co-Branding, Joint Marketing and Product Pairing</H3>
<H3 CLASS="MsoNormal">Date:  Thursday 26th May, 09:45 (for 10:15 start) - 15:00</H3>
<H3 CLASS="MsoNormal">Venue:  Birnam Arts Centre, Dunkeld</H3>
With today’s hard-pressed marketing budgets, companies seeking to respond to sophisticated consumers’ constant desire for new products, should look at opportunities for co-branding and product pairing, which can offer a cost-effective point of difference in the marketplace.  
Co-branding can bolster the brand credentials of both companies and increase sales of products – all for potentially less cost than going it alone.  Successful co-branding relies upon finding both a partner and product that are a logical fit.  Some companies have developed entirely new products with partners that have taken them both into new markets; while others have substituted an ingredient in an existing product to increase its provenance and open up opportunities for joint marketing.
The <A TARGET="_blank" HREF="http://www.sourcingforgrowth.co.uk/" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Sourcing for Growth</A> team, in partnership with <A TARGET="_blank" HREF="http://www.thinklocalscotland.co.uk/" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Think Local</A> are delighted to announce our latest FREE event “Provenance Through Partnership – Co-branding, Joint Marketing and Product Pairing” that will help Scottish food and drink companies understand more about opportunities for co-branding, joint marketing and product pairing, and how to successfully deploy these strategies within their own marketing and product development activities.
We have a great line up of speakers for the day: hear first hand from a range of Scottish food companies that have successfully gone down this route themselves, find out everything you need to know before entering into a joint relationship and stimulate your thinking by finding out what the latest emerging flavour and pairing trends are.
There will be plenty of opportunity for networking and meeting other like-minded companies. Register for free today and don’t miss this opportunity to add more value to your products.
Agenda
- 09:45 - 10:15 -  Arrival, Coffee/Tea/Pastries 
- Co-Marketing, The Opportunity - Alan Stevenson - <A TARGET="_blank" HREF="http://www.saos.coop/" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">SAOS</A>
- The Do's and Dont's of Co-Branding & Product Pairing - Suzanne George - <A TARGET="_blank" HREF="http://www.denvirmarketing.com/" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Denvir Marketing</A>
- Case Study - Jill Clark - <A TARGET="_blank" HREF="http://www.connage.co.uk/Home.aspx" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Connage Highland Dairy</A>
- Case Study - Julie Nisbet - <A TARGET="_blank" HREF="http://www.strathmore-foods.com/" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Strathmore Foods</A>
- Case Study - Alastair Dobson - <A TARGET="_blank" HREF="https://www.facebook.com/ArranDairies/" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Arran Dairies</A>
- Future Flavour & Pairing Trends - Rick Allison - <A TARGET="_blank" HREF="http://www.foodanddrink.scot/" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Scotland Food & Drink</A>
- Partnership in Action: Making it Happen - Douglas Watson - <A TARGET="_blank" HREF="http://www.saos.coop/" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">SAOS</A> & Patrick Hughes - <A TARGET="_blank" HREF="http://www.sruc.ac.uk/info/20005/sac_consulting" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">SAC</A>
- 15:00 - Close - Networking
A buffet lunch and coffee break will be provided during the course of the day.

Birnam Arts and Conference Centre

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Provenance Through Partnership

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