Q&A: How is digital strategy evolving at Hearst?

Q&A: How is digital strategy evolving at Hearst?

Myo St Paul’sLondon, England
Wednesday, Apr 22, 2026 from 10:30 am to 11:30 am
Overview

Join us for our Q&A session with Sarah Kamali, Multiplatform Editor for ELLE and Harper's Baazar

The multiplatform strategy at Hearst is well established, but as AI becomes more prominent, how is the publisher being impacted? We are joined by Sarah Karmali, Multiplatform Editor at Elle and Harper's Bazaar to learn more about how these titles are adjusting digital output as a result of GEO and LLMs, what's changing with its evergreen and ecommerce content, and how that should inform PR pitches.

Seats are £50 and are limited to 50 PRs. Please submit a question for the journalists on the booking form – attendees will have the chance to ask follow ups during the session. Book now if you want to join us.

Cancellations are permitted up to 48 hours before an event. You can transfer to a different session up to 48 hours before the event (subject to availability), and delegate substitutions are accepted at any time. Please contact our event team at events@roxhillmedia.com for cancellation, transfer and substitution requests. Please note the line up may be subject to change. In this circumstance we will try our hardest to book in a similar journalist. If this isn't suitable, you may request a refund

A photographer and/or videographer may be present at our events, and the photographs and videos may be used to publicise future Roxhill events. By purchasing a ticket and attending an event, you are consenting to appear in any photographs and videos we may choose to use in future campaigns.

The details you provide will be processed in line with the Roxhill’s GDPR obligations. For information on how we handle your personal data please see our Privacy Policy

Join us for our Q&A session with Sarah Kamali, Multiplatform Editor for ELLE and Harper's Baazar

The multiplatform strategy at Hearst is well established, but as AI becomes more prominent, how is the publisher being impacted? We are joined by Sarah Karmali, Multiplatform Editor at Elle and Harper's Bazaar to learn more about how these titles are adjusting digital output as a result of GEO and LLMs, what's changing with its evergreen and ecommerce content, and how that should inform PR pitches.

Seats are £50 and are limited to 50 PRs. Please submit a question for the journalists on the booking form – attendees will have the chance to ask follow ups during the session. Book now if you want to join us.

Cancellations are permitted up to 48 hours before an event. You can transfer to a different session up to 48 hours before the event (subject to availability), and delegate substitutions are accepted at any time. Please contact our event team at events@roxhillmedia.com for cancellation, transfer and substitution requests. Please note the line up may be subject to change. In this circumstance we will try our hardest to book in a similar journalist. If this isn't suitable, you may request a refund

A photographer and/or videographer may be present at our events, and the photographs and videos may be used to publicise future Roxhill events. By purchasing a ticket and attending an event, you are consenting to appear in any photographs and videos we may choose to use in future campaigns.

The details you provide will be processed in line with the Roxhill’s GDPR obligations. For information on how we handle your personal data please see our Privacy Policy

Good to know

Highlights

  • 1 hour
  • In-person

Refund Policy

Refunds up to 2 days before the event

Location

Myo St Paul’s

Watling Street

London EC4M 9AF

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Organised by
Roxhill Media
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