Re:commerce 2025

Re:signal is an award-winning SEO and content marketing agency for eCommerce brands anticipating the future.W﻿e've won 45 Search Awards for our work with brands such as ASICS, FatFace, Loop Earplugs, World Remit, Under Armour, and more!We love to share as much as we can, so look out for our upcoming events, and we look forward to seeing you there!

Re:signal

The one-day marketing conference for ecommerce brands and marketing professionals is back for 2025—and we'd love you to join us.

Ham Yard Hotel

<h3><strong><strong>Welcome to </strong></strong><strong><strong>Re:commerce 2025</strong></strong></h3><p>Join the brightest minds in ecommerce and SEO – hear from entrepreneurs, futurists, ecommerce leaders and SEO specialists, sharing their thoughts, experience, and predictions about growth and SEO.</p>

<p><strong><strong>What we learned at Re:commerce 2024</strong></strong></p><p>An event packed full of ecommerce insights and ideas! We kicked things off with the inspiring Holly Tucker, sharing her experiences of founding Notonthehighstreet, and Holly&Co, before moving into areas of technical ecommerce optimisation with a whole host of industry experts.</p><p><br></p><blockquote>"I've always wanted Re:signal to not only be great at what it does, but to contribute to the wider SEO industry, stimulate learning and share its expertise. That's why Re:commerce was born."</blockquote><p><br></p><h4>— Kevin Gibbons (CEO &amp; Founder, Re:signal)</h4>

<h4>Adreas Ekstrom<strong><strong> - </strong></strong><strong><strong>Digital Humanist</strong></strong></h4><p>As a reporter with many years of experience covering the field, Andreas Ekström holds amazing insights in how the world of media, business and politics is affected by the main digital power players of the world. He is a highly sought after and seasoned speaker that has received excellent reviews across Europe on his thought-provoking lectures.</p><p><br></p><h4>Miya Knights - Retail Technology Analyst</h4><p>Miya Knights has over 25 years’ experience as a retail technology analyst, editor, author and consultant. She owns and publishes Retail Technology magazine and has co-authored two best-selling books about Amazon and Omnichannel Retail. Miya also consults and advises several technology companies, judges various industry awards, and is a member of the Retail Influencer Network.</p>

Agenda

Welcome

Andreas presents us with a set of ideas, questions and hands-on tools to help us understand the impact of ‘digital’ on relationships, culture and human interactions. He stresses the importance of organic intelligence as we enter the AI revolution and put our human skills to the test.

Opening Keynote: Organic Intelligence is the New Superpower

Gillian takes us on her journey from big brand fashion director to business founder, building a business that’s 100% focused on changing customer mindsets, constant pivots and incremental learning. Sharing her experience of applying offline learning to building a digital presence, understand how experience-based retail is taking shape online and be inspired to think differently in the world of ecommerce.

Breaking the Mould in Retail Strategy

BREAK

As the search landscape shifts and LLMs take hold, brands need to adapt to remain visible. Crystal shares her advice on the challenges and opportunities these shifts present for ecommerce brands and the broader implications on marketing in an AI-enabled world.

Building Brand Visibility in an Evolving ecommerce Landscape

Understand the latest state of play in Digital PR and why ecommerce brands are changing tact. Shannon explains how the changing organic search environment is pushing brands towards an audience-first approach, with buyer personas and journey understanding informing a more effective Digital PR approach. Learn who’s doing it well and how to make yourself stand-out in a world where LLMs are taking an increasing share of the search market.

How to Win in Digital PR Through Audience Understanding

A rapid-fire Q&A with Crystal Carter and Shannon McGuirk, hosted by Re:signal's Head of SEO Callum Lockwood.

Q&A with Callum Lockwood

Seven in-depth Masterclass sessions that attendees can choose from.

Breakout Masterclass Sessions

LUNCH

In an online world where generational differences are increasingly marked, Bethan will take you through the changing dynamics of people’s ‘search’ behaviours. She’ll show us why you need to adapt your marketing strategies to mirror mindsets not algorithms to win visibility and influence buying decisions in the places your customers are buying.

From Algorithms to Attention: Why You Need to Think of Search as a Behaviour

It’s tough knowing where to focus your energy when customer behaviour is changing, channels are fragmenting and budgets are being squeezed. With Azeem’s first-hand experience of managing large-scale multi-media marketing budgets, he’ll share his latest perspective on what’s working in digital media right now, with ‘top tips’ on where to concentrate effort to improve your commercial performance.

Media-mix Inspiration for a Harder Working 'to do' List

A rapid-fire Q&A with Bethan Vincent and Azeem Ahmad, hosted by Re:signal's Head of SEO Callum Lockwood.

James will take us on a journey, showing how Google algorithm changes and the rise of social media have shifted the product discovery landscape. He’ll show us how category pages are evolving as immersive shopping environments and share his views on how to build content that thrives in today’s changing search landscape.

The Evolution of ecommerce Content & What the Future Holds

In this session, Aleyda will cover the current state of ecommerce SERPs and the latest SEO strategies driving online stores worldwide, based on survey insights and research across thousands of product queries in various verticals. Learn what’s generating actual clicks and conversions, what to avoid, and how to continue winning in an era where Google is evolving into a marketplace with AI-driven, personalized results.

The State of ecommerce SEO: How to Win in Today's Product SERPs

Ranked as one of the top retail industry influencers, Miya will wrap-up the day by taking us through the latest market trends and future strategies being adopted in ecommerce.

Closing Keynote: Trends & Strategies for ecommerce Brands

Final Words

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Re:commerce 2025

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