This Masterclass will focus on why marketing is important for your business and the tools you can use to streamline your activities to make marketing simple again, outlining the simple actions you can take to overcome your marketing frustrations.

The Masterclass will be held at the Google Digital Garage in Sheffield. Opened just over two months ago, the Google Digital Garage offers free courses to businesses and individuals to help them make the most of digital opportunities.

Session Content

The Masterclass will provide an overview of the below. It will be followed by breakout sessions where groups can discuss their marketing frustrations and aspirations. This will be fed back to the wider group and discussed, with facilitators providing practical advice and guidance on how to tackle the issues. It will cover:

What are the benefits to my business?

• Brand awareness
• Sales
• Resource management

Why digital marketing?

• Level the playing field
• Massive exposure
• Viral campaigns
• Measurable results

Tools

• Customer Relationship Management
• Email campaigns
• Tracking website visitors
• Using social media

Who is the masterclass for?

Businesses who are unsure where to focus their marketing efforts, especially those without a dedicated marketing function. This Masterclass focuses on key digital marketing principles to ensure businesses remain competitive in the market.

Who is leading it?

The Masterclass wll be led by Kes from Switchstance digital agency.

Eligibility

This masterclass is open to small and medium-sized enterprises based in the Sheffield City Region. If you are unsure whether you fall into this region you can use the postcode checker here: http://www.scrgrowthhub.co.uk/areas-we-cover/

We are pleased to be able to provide this masterclass free of charge due to funding from the European Regional Development Fund. There are a number of eligibility criteria for attendees which we will check using the online registration questions and in a phone call to every attendee prior to the event.

FAQ’s

How can I contact the organiser with any questions?

Email enhancementproject@sheffieldcityregion.org.uk

What are my transport/parking options for getting to and from the event?

The Google Digital Garage is located in Sheffield City Centre. There is no parking at the venue but there are a number of paid car parks in close proximity. If you are coming by tram, the closest tram stop is City Hall.

How accessible is the venue?

There are no restrictions on access to the venue - it is accessible to everyone.

I would like to bring a colleague, is this ok?

No, only one attendee per company is permitted.

Will refreshments be provided?

Yes, refreshments will be provided.

This event will be delivered by the ‘Sheffield City Region Growth Hub Enhancement Project’ that is part-funded by the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. The project, for high-growth businesses in the Sheffield City Region, aims to increase their competitiveness and so help them grow and prosper.