Sales Navigator Masterclass - London

Sales Navigator Masterclass - London

Learn how to leverage LinkedIn Sales Navigator to accelerate your sales cycle.

By Sell with Dean

Date and time

Wednesday, June 26 · 9:30am - 12pm GMT+1

Location

Broadway House

Tothill Street London SW1H 9NQ United Kingdom

Refund Policy

Contact the organizer to request a refund.
Eventbrite's fee is nonrefundable.

Agenda

9:30 AM - 10:00 AM

Welcome and Sales Navigator Tour

Dean Seddon

We'll look at the features and how they work, including the advanced features.

10:00 AM - 10:30 AM

Finding prospects and target accounts

Dean Seddon

43% of the prospects you're looking for aren't easily found. We'll walk through how to use the filters to find the very best prospects.

10:00 AM - 11:00 AM

Research and Account IQ

Dean Seddon

Research is the killer advantage, using AI and LinkedIn tools you can gather intelligence on your prospects which can arm you in creating relevant outreach.

11:00 AM - 11:30 AM

Outreach Strategies

Dean Seddon

Learn about the latest outreach and messaging tactics to get higher response rates. You'll learn the messaging approaches which get replies and how to time them for maximum return.

11:30 AM - 12:00 PM

Using LinkedIn, Emailand Phone to increase repsonse.

Dean Seddon

In this final session, we'll look at how to integrate LinkedIn into your existing sales process to improve the response rates of your off platform outreach. We'll also share how this improved positiv...

About this event

  • Event lasts 2 hours 30 minutes

    This is a practical workshop to help sellers use Sales Navigator to engage prospects, manage their time and get better results. You'll learn the features, how to deploy them and how to identify the best prospect on the platform.

    As part of the workshop, you'll learn how to leverage LinkedIn and Sales Navigator as part of a holistic strategy, where LinkedIn activity can increase success in cold calling and email outreach - as well a using a fully LinkedIn approach

    What's covered in the workshop:


    • Sales Navigator Tour of Features.
    • How to use filters and lists.
    • Leveraging Account IQ for intelligence.
    • Buyer intent and how to use it.
    • Which prospects are best for LinkedIn outreach.
    • Outreach - How to message prospects and get replies.
    • Building a multi-threaded prospecting process with LinkedIn and Email / Calls.


    This workshop will give you the know-how and process to engage prospects on LinkedIn to book more meetings, shorten the sales cycle and close more deals.

    This workshop is ideal for salespeople, senior business development teams, sales focused business owners and marketers looking to support their company lead generation and sales efforts.



    Feedback from other workshops:

    Learning Outcomes

    By the end of this workshop, participants will:


    Navigate Sales Navigator Efficiently

    Gain a comprehensive understanding of Sales Navigator’s features and interface, ensuring they can confidently utilise all available tools.

    Utilise Filters and Lists Effectively

    Learn how to apply advanced search filters to pinpoint high-potential leads and create targeted lists for efficient lead management.

    Leverage Account IQ for Strategic Insights

    Understand how to use Account IQ to gather valuable intelligence on target accounts, enabling more informed and strategic decision-making.

    Identify Buyer Intent

    Discover methods for recognising and interpreting buyer intent signals, enhancing their ability to engage with prospects at the right time.

    Select Optimal Prospects for LinkedIn Outreach

    Develop skills to identify which prospects are most suitable for LinkedIn outreach, increasing the likelihood of successful connections.

    Craft Effective Outreach Messages

    Learn best practices for messaging prospects on LinkedIn to maximise response rates and foster meaningful engagement.

    Build a Multi-Threaded Prospecting Process

    Understand how to integrate LinkedIn with email and phone calls to create a robust, multi-threaded prospecting strategy that improves conversion rates.


    Through these outcomes, participants will be equipped with the knowledge and skills necessary to harness the full potential of Sales Navigator, driving more effective and efficient prospecting efforts.

    Tickets

    Frequently asked questions

    Is this training I can get from LinkedIn?

    No. This is sales training with Sales Navigator. This is how to deploy the features into a process so you can achieve success. It's not just a tutorial of how features work.

    Do I need Sales Navigator to attend?

    We recommend you having it as the workshop is interactive. If you are not sure if Sales Navigator is right for your organisation, this workshop will give you answers as to how and if you should implement it.

    Sales Navigator is just a directory

    It really isn't. Sellers who use Sales Navigator features in their sales process can spend less time on outreach and more time in conversations with prospects. Sellers who adopt LinkedIn get higher response rates and close more deal.

    I sell to large enterprises, is this relevant for me?

    Yes - Sales Navigator isn't really a tool for selling to small organisations or low cost services. Where is exceeds itself is in large complex deals, where there are influencers, stakeholders and decision makers who need to be onboard for a deal to close.

    Who is the trainer?

    Dean Seddon is a Social Selling expert, who has trained more than 500 companies since 2017 in using Sales Navigator as part of their sales process. He's also spoken at LinkedIn's own events on how to leverage the platform.

    Will this workshop discuss automation and CRM integration

    We won't get into technical details, but we will discuss automation and CRM integration and the challenges, opportunities, risks and benefits.

    Why should I buy an Elite pass?

    The Elite pass will allow you to get 1:1 support after the workshop to implement the learnings and integrate LinkedIn Sales Navigator into your daily routine.

    Why should I attend?

    If you want to get higher response rates from prospects this workshop is for you. It's very easy to use LinkedIn as lookup tool and very little else. This workshop will help you avoid wasting time scrolling on LinkedIn or worse, sending messages and getting very few replies.

    Tags

    Organized by

    Sell with Dean

    Dean Seddon is a LinkedIn and Social Selling Expert. He's trained some of the world's biggest sales teams how to leverage the full power of Sales Navigator to accelerate the sales process, augment their email and phone activity and get more positive conversations with prospects.