Your website is live, has lots of useful information, images and perhaps even an enquiry or contact form – but it isn’t bringing you any leads. Visitors aren’t finding your site - you’ve heard about Search Engine Optimization (SEO) but what is it? What will it mean for your business and website, and how do you do it?

Senior Lecturer at Staffordshire University in Strategic Marketing and Digital Marketing Paul Dobson (MSc, MBA, MA) will take you through an interactive presentation where he will discuss tips, tools and techniques to improve SEO, help you meet your business objectives and get those all-important visitors to your site

The internet is becoming increasingly competitive so in addition to discussing how to make your content available to search engines such as Google, Yahoo and Bing, Paul will discuss how to boost your website ranking so that your content will be placed where searchers will find it.

With more than 25 years’ experience in various consultancies across the UK, France, Germany and USA Paul has delivered training for performance management, project management to PRINCE2, process management, Business Process Re-engineering (BPR), and EFQM Quality Management and is a PRINCE2 Project Management Practitioner.

Paul has extensive experience in in-bound marketing, conversion rate optimisation and split testing. He has supported numerous businesses with Digital Marketing which has seen sales increase by more that 800% and orders by plus 300%.

6pm arrival: Refreshments & Networking
6.30pm: Event commences
7.30pm: Q&A & Networking

Location: Lecture Theatre LT002

Speakers: Paul Dobson, Senior Lecturer at Staffordshire University in Strategic Marketing and Digital Marketing