Selling Online Programme - Dumfries

Join our 14-module Selling Online Programme, designed to equip entrepreneurs across the South of Scotland with the skills and tools to launch and grow a successful ecommerce business.

This in-depth programme covers everything from getting started to researching your products, customers and competitors. Build confidence in your ranges, plan for profit and understand the legal requirements. You’ll learn how to sell on your own website and use ecommerce marketplaces like Amazon, eBay and Etsy. Find out how to create great ecommerce page content using up-to-date SEO tactics and digital marketing tools. Create a cost-effective plan for your order fulfilment and returns management. Offer great customer service and explore the opportunities and techniques of selling internationally. You’ll also build the skills to manage your ecommerce admin and accounting, set clear targets, and monitor your performance using practical analytics.

This programme is written and delivered by Karen Riddick, an experienced online seller and industry expert. Module content includes many real life examples and practical exercises to help you apply what you learn directly to your business.

Dates: 13 Aug, 27 Aug, 10 Sept, 24 Sept, 8 Oct, 22 Oct, 29 Oct

Modules will be delivered consecutively (two modules per session).

Modules include:

1. Planning your ecommerce business
2. Launching your ecommerce business
3. Understanding your ecommerce customers
4. Learning from your ecommerce competitors
5. Developing your products
6. Creating content for your ecommerce stores
7. Selling via your ecommerce website
8. Selling via ecommerce marketplaces
9. Managing your ecommerce orders and returns
10. Managing your ecommerce customers
11. Importing and exporting for ecommerce
12. Digital marketing for ecommerce
13. Administration and Accounting for Ecommerce
14. Managing your Ecommerce Performance

Who should attend: Entrepreneurs across the South of Scotland with an interest in any stage of ecommerce.

What you’ll gain:

✅ Business connections✅ Broader understanding of ecommerce✅ Hands-on experience with ecommerce tools✅ A complete ecommerce strategy✅ Insights from industry best practices

This event is funded by the UK government through the UK Shared Prosperity Fund.

The UK Shared Prosperity Fund is a central pillar of the UK government’s Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus