Selling Online Programme

South of Scotland Enterprise (SOSE)

Comprehensive ecommerce training for entrepreneurs across the South of Scotland.

Hawick Business Centre - South of Scotland Enterprise

Join our 14-module Selling Online Programme, designed to equip entrepreneurs across the South of Scotland with the skills and tools to launch and grow a successful ecommerce business. This in-depth programme covers everything from getting started to researching your products, customers and competitors. Build confidence in your ranges, plan for profit and understand the legal requirements. You’ll learn how to sell on your own website and use ecommerce marketplaces like Amazon, eBay and Etsy. Find out how to create great ecommerce page content using up-to-date SEO tactics and digital marketing tools. Create a cost-effective plan for your order fulfilment and returns management. Offer great customer service and explore the opportunities and techniques of selling internationally. You’ll also build the skills to manage your ecommerce admin and accounting, set clear targets, and monitor your performance using practical analytics. This programme is written and delivered by Karen Riddick, an experienced online seller and industry expert. Module content includes many real life examples and practical exercises to help you apply what you learn directly to your business. Dates: 12 Aug, 26 Aug, 9 Sept, 23 Sept, 7 Oct, 21 Oct, 4 NovModules will be delivered consecutively (two modules per session) Dumfries and Hawick Modules include:<ol><li>Planning your ecommerce business</li><li>Launching your ecommerce business</li><li>Understanding your ecommerce customers</li><li>Learning from your ecommerce competitors</li><li>Developing your products</li><li>Creating content for your ecommerce stores</li><li>Selling via your ecommerce website</li><li>Selling via ecommerce marketplaces</li><li>Managing your ecommerce orders and returns</li><li>Managing your ecommerce customers</li><li>Importing and exporting for ecommerce</li><li>Digital marketing for ecommerce</li><li>Administration and Accounting for Ecommerce</li><li>Managing your Ecommerce Performance</li></ol> Who should attend: Entrepreneurs across the South of Scotland with an interest in any stage of ecommerce. What you’ll gain: ✅ Business connections✅ Broader understanding of ecommerce✅ Hands-on experience with ecommerce tools✅ A complete ecommerce strategy✅ Insights from industry best practices This event is funded by the UK government through the UK Shared Prosperity Fund.The UK Shared Prosperity Fund is a central pillar of the UK government’s Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2026. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit <a href="https://gbr01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.gov.uk%2Fgovernment%2Fpublications%2Fuk-shared-prosperity-fund-prospectus&data=05%7C02%7CImogen.Heard%40sose.scot%7C00a769073404442781b008ddc90c9d4d%7Cdb66fb25d59949e9aa620abe6e0cef9c%7C0%7C0%7C638887778200095916%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=lvcJDz03MYaAPdwdEl7pWaDyNspfa7vJRhso4yDLbhk%3D&reserved=0" title="https://gbr01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.gov.uk%2Fgovernment%2Fpublications%2Fuk-shared-prosperity-fund-prospectus&data=05%7C02%7CImogen.Heard%40sose.scot%7C00a769073404442781b008ddc90c9d4d%7Cdb66fb25d59949e9aa620abe6e0cef9c%7C0%7C0%7C638887778200095916%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=lvcJDz03MYaAPdwdEl7pWaDyNspfa7vJRhso4yDLbhk%3D&reserved=0" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus</a>

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