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Seminar 1: Investigating Branded Content

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University Square Stratford

1 Salway Road

London

E15 1NF

United Kingdom

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This is the first seminar in a series organised by the Branded Content Research Network. Academics and marketing communications professionals will review the state of existing research on branded content across media and marketing disciplines, discuss research needs and questions for industry and stakeholders, and consider the scope and definitions of branded content practices.

The seminar will include contributions from members of the network and from invited academic researchers and practitioners. Speakers will include Andrew Canter, Global CEO of the Branded Content Marketing Association; Justin Kirby, curator of the Best of Branded Content Marketing; Prof. Liz McFall, Open University; Prof Chris Hackley, Royal Holloway; Dr Andrew McStay, Bangor University, Prof Jonathan Hardy, University of East London; Vince Medeiros, TCOLondon.

Date and Time

Location

University Square Stratford

1 Salway Road

London

E15 1NF

United Kingdom

View Map

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