SEO: Search Engine Optimisation made simple

Digital media training & events for the Scottish third sector organised by Ross McCulloch.Ross is also the founder of Scottish digital media consultancy Third Sector Lab.

Be Good Be Social

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In this half-day workshop we'll look at how search engine optimisation can help your organisation's website performs well in the search engine results pages. We'll look at the fundamentals of SEO and define what steps you can take to improve your search engine rankings. 
While SEO can feel daunting it's all about how potential service users find you, how donors decide which charity to give to, how people find out more about the issues you're campaigning on - it's about people. This workshop will make SEO feel human and give you the practical skills you need to ensure you charity, community group, housing association or social enterprise performs well in online searches.
In this workshop we'll cover:
1. Distinguishing between different types of SEO
2. Easy SEO wins
3. META tags and their use
4. The importance of linking internally and externally
5. The effect of website performance and mobile optimisation on SEO
Please bring a laptop (preferred) or other wi-fi enabled device to take part in the hands-on sessions. If you cannot access one please let us know in advance and we will allocate you a device (we have limited number of devices).
As with all of our workshops these sessions are aimed at charity, community group, social enterprise, housing association and public sector staff and volunteers.
Refreshments throughout the half-day are included in the £75 ticket price.
To pay offline using cheque or invoice simply select your payment method at checkout OR email <A HREF="mailto:carrie@thirdsectorlab.co.uk" TARGET="_blank" TITLE="Book a place today" REL="nofollow noopener noreferrer">carrie@thirdsectorlab.co.uk</A> and we will quickly book a place on your behalf.
For every ticket sold we will make a donation to Glasgow NE Foodbank. The donation will enable them to feed a single parent and three children.
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About the trainer
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Conrad Rossouw is currently the Digital Manager for Shelter Scotland. Conrad manages a five person digital team, developing and implementing the charity's digital strategy and managing their social media channels. Conrad has over ten years experienced in managing and ensuring the successful delivery of complex digital projects. His Google Analytics workshops have had particularly good feedback amongst Scottish charity professionals.
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FAQs 
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What are my transport options getting to the event?
Getting to the ALLIANCE Hub
By Car From the East: Exit the M8 at Junction 18. After 100 metres turn left at the traffic lights onto Sauchiehall Street. After 200 metres take the first road on the right onto Elmbank Street. At the traffic lights turn right onto Bath Street. After 100 metres you will see our offices on the left hand side.
From the West: Exit the M8 at Junction 18. Follow the slip road for 400 metres. At traffic lights turn left onto St George’s Road. After 400 metres turn left at the traffic lights and follow the road round onto Sauchiehall Street. After 200 metres take the first road on the right onto Elmbank Street. At the traffic lights turn right onto Bath Street. After 100 metres you will our offices on the left hand side.
Parking There are usually spaces on Bath Street, on the opposite side of the road from the Venlaw Building. If you have a blue disabled badge you can park there free of charge. There is also a Glasgow City Council run car park on Elmbank Crescent. This has 460 car parking spaces, lifts and blue badge spaces (although payment is required). The rate is for the first three hours 20p/per 10 minutes and thereafter 60p/per 15 minutes (this is subject to change).
Please note, there is no parking on Bath Street outside the Venlaw Building. Any vehicles parked here regardless of blue badge status will risk being given a parking ticket.
By Train The nearest station is Charing Cross, which is less than a minute’s walk from the office. Low level trains run from Glasgow Queen Street to Charing Cross. Charing Cross railway station has ramped access which leads to the the ALLIANCE’ office.
By Bus The following bus routes stop very close to the Venlaw Building on Bath Street: 3, 42, 42A, 4, 4A and the 2 travels along St Vincent Street and West George Street (depending on one way system).
By Bike There is a bike rack available outside of the Venlaw Building on Bath Street and across the road from the Venlaw Building. The Venlaw Building management request that cyclists use these bike racks rather than the railings surrounding the property.
Accessibility The ALLIANCE office is equipped with a wheelchair platform that operates between the main entrance and the ALLIANCE offices.
 
Do I have to bring my printed ticket to the event?
No. If you've booked in advance, simply turn up.
 
Is my registration/ticket transferrable?
Yes - if you cannot make it you may transfer the ticket to another colleague within your organisation.
 
What is the refund policy?
We must be notified of any cancellations at least 14 days prior to the event date. 
 
Where can I contact the organiser with any questions?
You can email <A HREF="mailto:carrie@thirdsectorlab.co.uk" TARGET="_blank" TITLE="Contact us" REL="nofollow noopener noreferrer">carrie@thirdsectorlab.co.uk</A> or use the 'contact the organiser' option on this page.
 
Can I pay offline?
To pay offline using cheque or invoice simply select your payment method at checkout OR email <A HREF="mailto:carrie@thirdsectorlab.co.uk" TARGET="_blank" TITLE="Book a place today" REL="nofollow noopener noreferrer">carrie@thirdsectorlab.co.uk</A> and we will quickly book a place on your behalf.
What other digital media workshops do you have available?
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