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SETsquared Workshop: Developing Strategies Using Lego Serious Play®

The Bristol SETsquared Centre

Tuesday, November 22, 2016 from 10:00 AM to 3:30 PM (GMT)

SETsquared Workshop: Developing Strategies Using Lego...

Ticket Information

Ticket Type Sales End Price * Fee Quantity
SETsquared Mentor or Bristol SETsquared Member Nov 22, 2016 Free £0.00
UoB Basecamp Members,UoB,UWE,Bath & Bath Spa Students Nov 22, 2016 Free £0.00
External Delegates (check with SETsquared before booking) Nov 22, 2016 £100.00 £0.00
University of Bristol Staff Nov 22, 2016 Free £0.00
* Prices include VAT

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Event Details

Developing Strategies


A One-Day Workshop Using Lego Serious Play®


Lunch is included


Objectives of the Workshop

“Strategy” and “Strategic” are over-used words in business today. Many companies develop “strategies” that are little more than goals and aspirations. Goals and aspirations might tell us where we want to go; strategy is the art of defining how to get there, plotting a course of action, and responding to what happens next.

This workshop is aimed at those in the process of starting up a new business and aims to help the participants: 

Understand what strategy is and why they need one. 

Be familiar with strategy development processes. 

Attempt some relevant strategy development. 

Discuss components of good strategy and common problems. 

Be aware of strategy implementation.


The workshop is not intended to teach academic “business school” strategy in a day. It is a practically focused experience, drawing on the knowledge and ideas of all the participants and applying these 

ideas in the context of the business challenges faced by the participants. The practical exercises in the workshop use a method called “Lego Serious Play®” to encourage participation and make the whole workshop an engaging and creative experience.


Lego Serious Play® 

Lego® Serious Play® is a facilitated thinking, communication and problem-solving technique for organisations, teams and individuals. Participants in a group are led through a series of questions. Each participant builds his or her own three dimensional Lego model in response to the facilitator’s questions, 

using specially selected Lego bricks. These 3D models serve as the basis for group discussion, knowledge-sharing, problem-solving and decision-making. Lego Serious Play® is used by many companies around the world for developing business strategies and for personal and team development.


 Facilitator Info

Russell Wayman is a software engineer and manager with 25+ years of experience running software projects in high-tech industry. He is a Member of the IEEE and a Certified Scrum Master. He trained as a Lego Serious Play facilitator with Robert Rasmussen, the main architect of the method.


Photo of Russell Wayman


#wegrowthhub #startup #strategy

Have questions about SETsquared Workshop: Developing Strategies Using Lego Serious Play®? Contact The Bristol SETsquared Centre

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When & Where

Brunel Boardroom, Engine Shed
Station Approach
Temple Meads
BS1 6QH Bristol
United Kingdom

Tuesday, November 22, 2016 from 10:00 AM to 3:30 PM (GMT)

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The Bristol SETsquared Centre

The SETsquared Business Acceleration Centre at The University of Bristol, helping hi-tech, hi-growth start-up companies.

  Contact the Organizer
SETsquared Workshop: Developing Strategies Using Lego Serious Play®
Things to do in Bristol Class Business

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