Sheffield DM #30

Sheffield DM is a bi-monthly digital marketing event in Sheffield. Our goal is to bring digital marketers of all experience levels, all skill sets and all interests together to share their knowledge and learn from others. Sheffield DM is sponsored byEvoluted.

Sheffield DM

Sheffield DM returns with another evening of laid back networking, two awesome speakers and the usual dose of marketing goodness!

Workstation

Sorry, you're too late - all our tickets for this one have been snapped up! Stay tuned for news about upcoming events - we'd love to have you along soon.

<h3>Join us for our milestone 30th Sheffield DM event!</h3>After almost six years of Sheffield DM events, come and join us for our epic 30th event focused on all things digital marketing.Sheffield DM is free to attend, casual and most importantly, fun! Whether you're a seasoned pro or just starting out, this is the place to be. Our events are relaxed and friendly, in a cosy environment just across from Sheffield station.Featuring two AMAZING speakers, our talks are to-the-point, with actionable takeaways and appropriate for anyone involved in marketing, regardless of background, skill or experence level. From marketing directors through to media students, Sheffield DM is a diverse and welcoming place for everyone who loves marketing.Socialise with industry experts and other members of the Sheffield marketing community, gain valuable insights, and stay ahead of the curve in the world of digital marketing.Oh, and did we mention the free food and drink? 😉 <h4>Location:</h4>The Workstation Creative Lounge, Sheffield <h4>Schedule for the evening:</h4>17:30 - Arrive, grab a free drink and meet the community18:00 - Intro and welcome18:15 - Learn from our first amazing speaker18:45 - Grab a bite to eat (go on, it's free!)19:15 - Settle in for our second speaker of the evening19:45 - Outro and thank yous20:00 - Get social with our team, speakers and your fellow Sheffield DM attendees <h4>Speakers:</h4>Kathryn Monkcom, Head of Performance @ AiraKathryn is a marketing automation specialist, currently heading up Performance Marketing at Aira. She is also an accredited coach and Program Trainer for WTSMentorship. An accomplished speaker, Kathryn has previously appeared at BrightonSEO and The Marketing Meetup, as well as making an appearance on Moz's Whiteboard Friday series. Danielle Gipps, Creative Strategy Manager @ Revenue Growth AgencyDanielle's real job title is Lean Mean Idea Generating Machine! From having a background in performing arts, drama and theatre, Danielle has a unique perspective of what it means to put yourself in your audiences shoes in order to discover audience motives, behaviours and curious shopping habits. Using these skills Danielle has worked up from marketing admin roles into Creative Strategy where she is able to steer campaign ideas, translate brand and campaign missions and vision into visual assets and work with specialist digital teams to deploy innovative ecommerce campaigns across the full funnel on multiple channels. Danielle works with brands such as Globe-Trotter, Ryman, Ancient Greek Sandals and Orla Kiely. Sheffield DM is proudly sponsored by <a href="https://www.evoluted.net" title="https://www.evoluted.net" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Evoluted</a>, <a href="https://sitebulb.com/" title="https://sitebulb.com/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Sitebulb</a> &amp; <a href="https://purely.website/" title="https://purely.website/" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">purely.website</a>!Get notified about future Sheffield DM events by <a href="https://email.evoluted.net/h/r/D83454BA7644D841" title="https://email.evoluted.net/h/r/D83454BA7644D841" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">subscribing to our newsletter</a> and follow us on <a href="https://twitter.com/sheffielddm" title="https://twitter.com/sheffielddm" target="_blank" data-msys-clicktrack="0" rel="nofollow noopener noreferrer">Twitter</a> for all the latest!

Agenda

Arrive, grab a free drink and meet the community

Intro and welcome

 Why do you always buy the same brand of laundry detergent? It's because effective marketing doesn’t stop after the first purchase. In this session, Kathryn will explore how marketers can employ direct marketing tactics coupled with emotional connection to stay top of mind throughout the purchase lifecycle and build a loyal community of repeat customers.

CLV: From one-time purchase to loyal community

Grab a bite to eat

We could argue that phones, tablets and laptops are the modern day TVs. As more and more consumers turn to handheld devices for entertainment, why does it seem that advertising hasn't adapted to this new ecosystem? This session will cover consumers behaviour and social/media consumption, audience attention, and most importantly, why Danielle believes your paid social strategy needs to begin to more closely reflect TV advertising strategies. 

The Social Soap Opera - Reimagining Paid Social like your favourite TV ads

Thank yous and networking

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Sheffield DM #30

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