Sitecore Training for Marketers

Sagittarius Academy is a fully resourced global training provider. Brought to you by Sagittarius, the UK’s most trusted Sitecore partner, Sagittarius Academy is dedicated to delivering certified Sitecore classroom and distance training for anyone looking to unleash the power of the platform.Why Sagittarius?Our Sitecore experience and developer tracks have been designed as a structured training pathway that introduces you to Sitecore’s boundless features and capabilities. Our aim is to power-up developers and marketers, whether basic or advanced users, to fully embrace the functionality of Sitecore and deliver the best possible results. We pride ourselves on delivering real-world training environments, delivered by experienced training professionals.We’re independentAll training delivered by Sagittarius Academy is independent and suitable for individuals, brands or agencies. By purely focusing on getting the most from Sitecore across development, strategy, marketing and commerce – we are able to deliver impartial practical training, advice and support.How to book?If you would like to book a delegate place on one of our future training sessions, please email academy@sagittarius.agency where one of our team will come back to you ASAP.

Sagittarius Academy

Harness the power of the Sitecore Experience platform; give your markers the tools and confidence to make informed and effective decisions.

Sitecore UK Ltd.

Who's this course for?This course is aimed at marketers, marketing analysts, marketing directors and customer service representatives. The course is also beneficial for developers and merchandisers or anyone who is new to the Sitecore platform.Learning objectives<ul><li>Describe the Sitecore Experience Platform’s complete range of capabilities</li><li>Understand and use the Content Management features of the Sitecore Experience Platform</li><li>Understand how to define Customer Experience Outcomes and implement these within the Sitecore Experience Platform</li><li>Understand how to profile your customers and then use Sitecore to define valuable customer segments within your digital audience</li><li>Use personalisation to increase conversion rates across your digital platform</li><li>Understand how to A/B and Multi-variate Test and Optimise your content within Sitecore</li><li>Describe the range of Analytics tools within Sitecore and how to use these to understand your customers and success</li></ul>Course outlineThe classroom course has been defined as a 2-day course including lessons, practicals and ‘pop quiz’ assessments. Students will be able to work through exercises throughout the lessons and should leave the course with a training manual that contains the content presented and the exercises that they have worked through.Training Scenario: You’re a marketing executive who needs to create a new section on the website to support a multi-channel campaign for the promotion of online competition. This means:<ol><li>Creating Content</li><li>Building the Competition Form and adding it to the website</li><li>Creating a Campaign to measure and evaluate all the channel promotion and goal completions</li><li>Creating Goals for the Landing Page, a Document download and the Form Completion</li><li>Profiling and Tagging content</li><li>Using personalisation to promote the competition and on completion, then promote the Download</li><li>Using Testing to test differing Calls to Action</li></ol>AgendaDay 1:<ul><li>Sitecore Overview Login &amp; Setup</li><li>Content Management</li><li>Authoring &amp; Publishing</li><li>Sitecore Forms</li><li>Goals &amp; Outcomes</li></ul>Day 2:<ul><li>Profiles &amp; Personas</li><li>Campaigns</li><li>Experience Management</li><li>Optimise &amp; Testing</li><li>Sietcore Analytics</li></ul>

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Sitecore Training for Marketers

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Sitecore Training for Marketers

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